Company Profile: Make it Toolkit
Background
Overview
Make it Toolkit is a behavioral design and gamification company founded by Massimo Ingegno, a behavioral design strategist and university lecturer. The company aims to make behavioral science and gamification more accessible and actionable, assisting organizations in crafting better experiences. Their mission is to bridge the gap between psychology, design, and business by providing practical tools that inspire action and overcome behavioral barriers. The company operates in the behavioral design and gamification industry, offering resources and training to help organizations influence human behavior effectively.
Mission and Vision
The mission of Make it Toolkit is to empower professionals with innovative tools designed to challenge conventional approaches and pave the way for future possibilities. Their vision is to create an environment of camaraderie and trust, where innovation and courage are the pillars that allow them to achieve extraordinary achievements. They are committed to offering intuitive tools that clarify data, improve accessibility, and facilitate collaboration, helping users move with determination towards success.
Key Strategic Focus
Core Objectives
Make it Toolkit focuses on integrating behavioral science and gamification into product and service design to influence consumer behavior and drive business growth. They aim to provide organizations with the tools and knowledge to design experiences that lead to positive behavior change.
Areas of Specialization
The company specializes in behavioral design and gamification, offering training programs and resources that cover various aspects of these fields. Their offerings include masterclasses on behavioral science and gamification for product and service design, as well as specializations in health, learning, finance, business, workplace, and policy design.
Key Technologies Utilized
Make it Toolkit employs behavioral science principles and gamification techniques to design interventions that influence human behavior. They utilize a structured behavioral framework that guides decision-making and action, incorporating strategies and tactics based on cognitive, emotional, environmental, and motivational factors.
Primary Markets Targeted
The company's primary markets include organizations across various industries seeking to influence consumer behavior, enhance user engagement, and drive business growth through behavioral design and gamification. They cater to sectors such as health, sustainability, finance, e-commerce, learning, and change management.
Financials and Funding
Specific details regarding the funding history, total funds raised, recent funding rounds, and notable investors of Make it Toolkit are not publicly disclosed. The company operates as a private entity, and such financial information is not readily available.
Pipeline Development
Make it Toolkit offers a range of training programs and resources, including masterclasses on behavioral science and gamification for product and service design, as well as specializations in health, learning, finance, business, workplace, and policy design. They also provide the "Make it Box," a physical toolkit designed to facilitate workshops and collaborative environments. Additionally, they offer the "Make it Starter" program, a self-paced course aimed at helping individuals master behavioral design in 30 days.
Technological Platform and Innovation
Proprietary Technologies
Make it Toolkit has developed a comprehensive set of materials designed to facilitate and enhance the learning and application of behavioral design principles. This includes strategy cards, tactics cards, barrier cards, and a playbook for behavioral design sprints.
Significant Scientific Methods
The company employs a structured behavioral framework that guides decision-making and action, incorporating 15 behavioral strategies and over 300 selected tactics. These methods are based on evidence from behavioral science and are designed to be applied across various industries and applications.
AI-Driven Capabilities
Make it Toolkit offers "Make it GPT," an AI-powered tool designed to boost creativity with behavioral science insights. This tool is available to users who purchase the "Make it Box" or enroll in a self-paced program.
Leadership Team
Massimo Ingegno
- Position: Founder and CEO
- Professional Background: Behavioral design strategist and university lecturer with experience in health, sustainability, finance, e-commerce, learning, and change management.
- Key Contributions: Creator of the Make it Toolkit, aiming to make behavioral science and gamification more accessible and actionable.
Zac Fitz-Walter
- Position: Gamification Designer and Researcher, Make it Toolkit Coach
- Professional Background: Established thought leader in gamification, motivation, and engagement design, with one of the world's first PhDs in gamification design.
- Key Contributions: Coaches and trains individuals and organizations in applying gamification principles to design and innovation.
Preeti Kotamarthi
- Position: Applied Behavioral Scientist, Make it Toolkit Coach
- Professional Background: Leader in applied behavioral science with experience in setting up and running behavioral science units in multiple product-led tech companies and startups.
- Key Contributions: Advocates for the role of behavioral science in product and design through writing and podcasts.
David McCann
- Position: Business Strategist and Behavioral Design, Make it Toolkit Coach
- Professional Background: Business strategist with expertise in behavioral design, focusing on integrating behavioral insights into business strategies.
- Key Contributions: Coaches organizations in applying behavioral science to business challenges.
