Market Research Report: Make Plus Equal

Background

Company Overview

Make Plus Equal is a consulting firm dedicated to promoting size inclusion within the outdoor apparel industry. Founded by Andrea Kelly, the company offers a range of services aimed at helping brands develop and implement size-inclusive strategies. Their mission is to ensure that individuals of all sizes have equal access to outdoor apparel, addressing the needs of a diverse consumer base. The company operates within the apparel consulting industry, focusing specifically on size inclusion.

Mission and Vision

The mission of Make Plus Equal is to guide outdoor apparel brands in embracing size inclusivity, thereby expanding their market reach and fostering a more inclusive environment. Their vision is to create a landscape where all individuals, regardless of size, have equal opportunities to engage in outdoor activities with appropriate and well-fitting apparel.

Key Strategic Focus

Core Objectives

Make Plus Equal aims to:

Educate brands on the importance and benefits of size inclusion.

Assist in developing and implementing size-inclusive product lines.

Enhance consumer engagement by connecting brands with diverse communities.

Areas of Specialization

The company specializes in:

Product development strategies for size-inclusive apparel.

Merchandising and line planning with a focus on diverse sizing.

Consumer insights and market research related to size inclusivity.

Key Technologies Utilized

While specific technologies are not detailed, the company likely employs data analytics tools for market research and consumer insights, as well as digital platforms for education and consulting services.

Primary Markets Targeted

Make Plus Equal primarily targets:

Outdoor apparel brands seeking to expand their product offerings.

Retailers aiming to diversify their customer base.

Consumers advocating for size inclusivity in outdoor activities.

Financials and Funding

Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed. The company operates as a privately held entity, focusing on providing consulting services to its clients.

Pipeline Development

As a consulting firm, Make Plus Equal does not have a product pipeline in the traditional sense. Instead, they work with clients to develop and implement size-inclusive strategies, which may include:

Advising on product development stages.

Assisting in market entry strategies for size-inclusive lines.

Providing guidance on consumer engagement and marketing initiatives.

Technological Platform and Innovation

Proprietary Technologies

The company does not publicly disclose proprietary technologies.

Significant Scientific Methods

Make Plus Equal employs data-driven approaches, utilizing market research and consumer insights to inform their consulting strategies.

Leadership Team

Andrea Kelly – CEO, Founder, Advisor

Andrea Kelly is the founder and CEO of Make Plus Equal. With over 20 years of experience in the outdoor apparel industry, she has been a champion for size inclusion since 2015. Prior to founding Make Plus Equal, Andrea held various roles in product development, merchandising, and consumer engagement. She has been recognized by Outside Business Journal as one of the Twenty Most Influential People in the Outdoor Industry in 2022.

Competitor Profile

Market Insights and Dynamics

The outdoor apparel industry is increasingly recognizing the importance of size inclusivity, with a growing demand for diverse sizing options. Brands that embrace size inclusion can tap into a broader consumer base, enhancing brand loyalty and market share.

Competitor Analysis

While specific competitors to Make Plus Equal are not detailed, other consulting firms and organizations focusing on size inclusivity in the apparel industry may offer similar services. However, Make Plus Equal's specialized focus on the outdoor apparel sector and their founder's extensive industry experience position them uniquely in this niche market.

Strategic Collaborations and Partnerships

Make Plus Equal collaborates with various outdoor apparel brands to implement size-inclusive strategies. Notable collaborations include:

Columbia Sportswear: Andrea Kelly served as the Divisional Merchandise Manager for Inclusive Sizes, leading the expansion of their size-inclusive product offerings.

Carhartt: Collaborated with Andrea Kelly to launch their plus and extended-sized technical outerwear collection, benefiting from her expertise in size inclusivity.

Operational Insights

Make Plus Equal's strategic focus on size inclusion addresses a significant gap in the outdoor apparel market. By leveraging Andrea Kelly's industry expertise and established relationships, the company effectively guides brands in developing and implementing size-inclusive strategies, thereby enhancing their market position and appeal to a diverse consumer base.

Strategic Opportunities and Future Directions

The growing emphasis on diversity and inclusion presents opportunities for Make Plus Equal to expand its consulting services to a broader range of apparel brands, including those outside the outdoor sector. By continuing to advocate for size inclusivity, the company can influence industry standards and contribute to a more inclusive market landscape.