MakeitMIYO Company Profile

Background

MakeitMIYO (Make It Your Own) is an innovative event planning platform dedicated to simplifying the event planning process by connecting clients with a curated selection of unique vendors. Founded in 2023, MIYO leverages extensive experience in the restaurant, chef, catering, and event planning sectors to address the challenges vendors face in standing out and delivering memorable experiences. The platform aims to transform event planning by offering a community of enthusiastic vendors passionate about making each event unforgettable.

Key Strategic Focus

MIYO's strategic focus centers on:

Curated Vendor Marketplace: Providing a select group of vendors across various categories, including catering, photography, decor, and more, ensuring quality and uniqueness.

User-Friendly Platform: Simplifying the event planning process for clients by offering an intuitive interface to explore and book services.

Vendor Empowerment: Offering vendors exposure and growth opportunities through tiered membership plans and marketing support.

Market Expansion: Initially serving regions like Dallas-Fort Worth and Northern Virginia, with plans to expand into additional markets.

Financials and Funding

As a privately held company founded in 2023, specific financial details and funding history for MIYO are not publicly disclosed. The company operates on a membership-based model, offering various tiers to vendors, which likely serves as a primary revenue stream.

Pipeline Development

MIYO is continually expanding its vendor network and enhancing platform features. Recent developments include the addition of venues to the platform, allowing clients to find event spaces alongside service providers. The company also plans to introduce new tools and resources to further streamline the event planning process.

Technological Platform and Innovation

MIYO distinguishes itself through:

Proprietary Platform: A custom-built online marketplace designed for seamless interaction between clients and vendors.

Advanced Matching Algorithms: Utilizing technology to match clients with vendors that best fit their event needs and preferences.

Vendor Support Tools: Providing vendors with analytics, marketing exposure, and profile assistance to enhance their business growth.

Leadership Team

Rob Yarbray, Vendor Curator: A seasoned business development expert with a background in marketing and strategic investments, Rob combines his professional expertise with a passion for Mexican cuisine. Based in Virginia, he balances family life and a successful food venture while infusing his enthusiasm for people into MIYO's marketing strategies, ensuring impactful vendor interactions.

Sheri Moffett, Chief Visionary Officer: A dynamic entrepreneur with a diverse background spanning psychology, interior design, and geriatric physical therapy. Sheri has also thrived in catering, upscale hospitality, and launched her own software tool. At MIYO, she brings boundless energy and a wealth of experience, aiming to innovate the entertainment industry with genuine care and strategic brilliance.

Erin Lindsay, Business Operations: A Texas A&M graduate with over 11 years of experience in operations, Erin has a passion for turning creativity into thriving businesses. With a proven track record in optimizing processes and workflows, she ensures seamless operations and efficient business practices at MIYO. Her entrepreneurial spirit and dedication to exceptional customer experiences make her a valuable asset to the team.

Leadership Changes

As of July 2025, there have been no publicly announced changes to MIYO's leadership team.

Competitor Profile

Market Insights and Dynamics

The event planning industry is experiencing significant growth, driven by increasing demand for personalized and unique events. The rise of online platforms has transformed how clients discover and book event services, emphasizing the need for curated and user-friendly solutions.

Competitor Analysis

While MIYO operates in a niche segment focusing on curated vendor connections, it faces competition from broader event planning platforms and marketplaces. Key competitors include:

The Knot: A comprehensive wedding planning platform offering vendor listings, planning tools, and inspiration.

Eventbrite: A global event management and ticketing platform that allows users to discover and create events.

Thumbtack: A service that connects clients with professionals across various categories, including event services.

These competitors offer extensive networks and resources, making differentiation through curated experiences and personalized service crucial for MIYO.

Strategic Collaborations and Partnerships

MIYO collaborates with a select group of vendors, offering them exposure and growth opportunities through its platform. The company provides tiered membership plans, including Basic, Silver, Gold, and Platinum tiers, each offering varying levels of exposure, marketing support, and analytics. This structure allows vendors to choose a plan that best suits their business needs and growth objectives.

Operational Insights

MIYO's strategic considerations include:

Curated Vendor Selection: Ensuring a high-quality and unique vendor network to differentiate from competitors.

User Experience: Maintaining an intuitive and seamless platform for clients to plan events efficiently.

Vendor Support: Providing tools and resources to help vendors grow their businesses, fostering a mutually beneficial ecosystem.

Strategic Opportunities and Future Directions

MIYO's strategic roadmap includes:

Market Expansion: Extending services to additional regions to reach a broader client base.

Platform Enhancements: Introducing new features and tools to further simplify the event planning process.

Vendor Network Growth: Continuing to attract and support unique vendors to maintain a diverse and high-quality marketplace.

By leveraging its current strengths and focusing on these strategic opportunities, MIYO aims to solidify its position as a leading platform in the event planning industry.