Malabar Group - Comprehensive Analysis Report
Summary
Malabar Group, an Indian business conglomerate established in 1993 by M.P. Ahammed, began as a jewelry trading business in Kozhikode, Kerala. Its flagship entity, Malabar Gold & Diamonds, has grown to become the 5th largest jewelry retailer globally and is ranked 19th in Deloitte's Global Ranking of Luxury Products. The group operates internationally through Malabar International Hub in Dubai, UAE, and nationally via Malabar National Hub in Mumbai, India.
The company's mission is to champion value-conscious customers with benchmark quality products and peerless service standards, while its vision is centered on creating a "Hunger Free World" by ensuring access to basic needs and opportunities for all, particularly women. With core values including humanity, integrity, trust, transparency, innovation, and customer delight, Malabar Group has diversified into 14 additional business verticals, including real estate, luxury retail, electronics, IT solutions, and construction. The group also allocates 5% of its net profits to corporate social responsibility initiatives.
1. Strategic Focus & Objectives
Core Objectives
Malabar Group's strategic focus is primarily on aggressive global expansion, comprehensive digital transformation, and the integration of sustainable practices across its diverse business verticals. A key objective for Malabar Gold & Diamonds is to achieve the status of the world's largest jewelry retailer by 2030. The group is also committed to significant growth in its core audio category and aims for leadership in smartwatches, supported by diversified manufacturing in India through strategic partnerships.
Specialization Areas
The group specializes in ethical sourcing and sustainable practices within the jewelry sector, a commitment recognized by awards such as the India Gold Conference Responsible Jewellery House Award for 2023-24. Its "Make in India, Market to the World" ethos highlights a global showcase of Indian craftsmanship. In real estate, Malabar Developers focuses on delivering townships, IT parks, commercial, and residential projects across major Indian cities. The group is heavily investing in an AI-powered, cloud-enabled digital core to enhance business agility, employee productivity, and customer satisfaction across its retail operations, optimizing various aspects from pricing to fulfillment for precious metals and gemstones.
Target Markets
Malabar Group targets both domestic and international markets. Domestically, it boasts a strong retail network spanning 22 states and 3 Union Territories in India. Internationally, its extensive retail presence covers 14 countries, including India, countries in the Middle East, Far East, USA, UK, Canada, Australia, and New Zealand.
2. Financial Overview
Funding History
As of March 31, 2025, Malabar Gold and Diamonds Limited, the group's flagship entity, reported an annual revenue of ₹66,900 Crores (approximately $7.91 billion USD). The group's overall annual turnover is stated to be $7.36 billion. The ownership base is broad, comprising over 3,500 shareholders, including employees.
For the fiscal year 2025-26, Malabar Group has allocated ₹150 crore for its CSR initiatives. Malabar Gold & Diamonds is also committing an investment of over ₹5,000 crore to fuel future business growth, aiming for a turnover of ₹78,000 crore within the current financial year. An additional investment of ₹600 crore was made for the expansion phase across India by March 2025.
3. Product Pipeline
Key Products/Services
Malabar Group's product pipeline is characterized by continuous expansion in retail and real estate, alongside technological advancements.
Malabar Gold & Diamonds Jewelry Collections: The company continuously designs and launches new jewelry collections. This is backed by state-of-the-art manufacturing facilities, including a gold refining and jewelry manufacturing plant in Telangana with an annual capacity of 180 tonnes of gold and 1.5 lakh carats of diamond jewelry. Plans are underway to establish new manufacturing units to support global expansion.
Malabar Developers Real Estate Projects: Malabar Developers consistently launches new residential and commercial projects. Their portfolio includes luxury apartments and villas in cities such as Calicut, Trivandrum, and Kochi, with notable projects like Malabar Grand Cedar, Malabar Montana Estates, Grand Cypress, Malabar Royal Mangrove, and Malabar Green County. The division has ongoing projects covering over 3 million square feet, with another 10 million square feet earmarked for future construction, which includes approximately 5,000 residential units across 8 cities.
AI-Powered Digital Core Platform: In collaboration with Accenture, the group is developing an AI-powered, cloud-enabled digital core platform to streamline processes across finance, manufacturing, supply chain, and retail. This initiative is expected to enhance business agility and improve both customer and employee experiences.
4. Technology & Innovation
Technology Stack
Malabar Group is at the forefront of leveraging technology and innovation across its diverse operations.
Cloud-enabled, AI-powered Digital Core: Its flagship Malabar Gold & Diamonds is undergoing a significant digital transformation. In partnership with Accenture, the group is building an advanced cloud-enabled, AI-powered digital core. This platform is designed to optimize pricing and availability for precious metals and gemstones across various markets, as well as dynamically adjust sales, marketing, and fulfillment strategies. It aims to create a scalable and secure technology architecture to streamline key business processes, including finance, manufacturing, supply chain, and retail operations, while enhancing omnichannel presence.
IT Solutions & Consultancy (Atna Technologies): The group expanded its footprint in the IT sector through the acquisition of Atna Technologies, a Microsoft Gold Certified Partner Company. Atna Technologies provides comprehensive IT solutions and consultancy services in areas such as Supply Chain Management, Finance, Retail & Store Management, and Customer Relation Management to clients across the US, Canada, Middle East, Africa, Indonesia, and Sri Lanka.
Advanced Manufacturing Technologies: Malabar Gold & Diamonds' manufacturing facilities incorporate advanced technologies, including CNC machining, the latest chain-making machines, and laser-cut machines, often through collaborations with international industry experts from Italy, the US, and Germany. The company also emphasizes responsible sourcing practices and maintains strict anti-money laundering (AML) and combating the financing of terrorism (CFT) policies.
Sustainable Infrastructure: The group's headquarters in Kozhikode, Kerala, holds a LEED GOLD certification, demonstrating its commitment to environmental sustainability through innovative architectural design.
5. Leadership & Management
Executive Team
M.P. Ahammed (Chairman, Malabar Group): Founder of Malabar Group in 1993, he conceptualized the jewelry trading company which evolved into a global conglomerate. His philosophy prioritizes purity and customer loyalty.
Abdul Salam K.P. (Vice Chairman, Malabar Group): Plays a vital role in the group’s strategic initiatives, notably spearheading the digital transformation journey with Accenture.
Faisal Malabar (Executive Director, Malabar Gold & Diamonds): Instrumental in the company's expansion and maintaining its reputation as a trusted brand.
Nishad AK (Co-Founder & Executive Director, Malabar Group - Manufacturing & B2B): Responsible for strengthening manufacturing capabilities and B2B operations.
O. Asher (Managing Director – India Operations, Malabar Gold & Diamonds): Oversees the brand's operations and growth momentum within India.
Shamlal Ahamed (Managing Director – International Operations, Malabar Gold & Diamonds): Manages the international expansion and operations of the jewelry brand.
Jacob Jacob (Group Chief Human Resources Officer (CHRO), Malabar Group): Appointed in 2021, he is responsible for the human resources function across both Indian and international operations, focusing on organizational transformation, change management, and strengthening HR processes.
Shibin Chulliparambil (Head of Information Technology (IT), Malabar Group): Appointed in 2025, he drives the end-to-end IT strategy and manages technology operations across all business verticals, with a focus on cybersecurity, scalable IT infrastructure, and digital touchpoints.
Alimaqsood Rahman (CEO, Malabar Group): Leads the overall executive management of the group.
Recent Leadership Changes
In August 2025, Shibin Chulliparambil was appointed as the Head of Information Technology (IT) for Malabar Group. He brings nearly 12 years of experience, having previously served as CIO at Mafatlal Industries and CEO of Vrata Tech Solutions. His role encompasses driving the group's IT strategy and overseeing technology operations across multiple business verticals.
Prior to this, in April 2021, Jacob Jacob was appointed as the Group CHRO for Malabar Group's Indian and International operations. His prior experiences include serving as Group CHRO at Columbia Asia Healthcare and Chief People Officer at Apollo Hospitals Enterprises.
6. Talent and Growth Indicators
Hiring Trends and Workforce
Malabar Group is a significant employer, with more than 27,500 professionals from over 26 countries contributing to its success. The company has robust hiring plans to support its ambitious expansion goals. Malabar Gold & Diamonds projected the creation of approximately 11,000 jobs across India and new international markets by 2025. This hiring surge is concentrated in retail stores, manufacturing (kaarigars to double capacity), and supply chain roles. The group anticipates hiring around 3,500 individuals annually until 2025, with approximately 2,000 specifically for new showrooms. The long-term vision aims to increase the total headcount to 100,000 employees by 2030.
The group was recognized with the "Most Preferred Workplace Award 2022-23" by Team Marksmen, acknowledging its commitment to fostering a collaborative and inspiring work environment that prioritizes employee well-being, engagement, and productivity. Malabar Group emphasizes an inclusive work culture, promotes equal opportunities for women, and offers a Management Traineeship program designed to cultivate future business leaders.
7. Social Media Presence and Engagement
Digital Footprint
Malabar Group maintains an active and strategic social media presence, primarily through its flagship Malabar Gold & Diamonds brand, to engage with customers and reinforce its brand positioning. The company utilizes various platforms for brand communication, consumer awareness, and to highlight its corporate values and social initiatives.
Key brand messaging consistently emphasizes quality, transparency, ethical business practices, and social responsibility. Recent campaigns have featured actor and brand ambassador NTR Jr., focusing on responsible business practices, authentic hallmarked jewelry, and certified natural diamonds. The brand also actively promotes its "One India, One Gold Rate" initiative. Malabar Gold & Diamonds leverages its online store (malabargoldanddiamonds.com) as an integral part of its omnichannel retail strategy, complemented by its presence on leading e-commerce platforms and exclusive brand stores.
The group's corporate social responsibility initiatives, such as "Hunger Free World," are also prominently featured across its digital channels, showcasing its commitment to community engagement and thought leadership in areas including health, education, women empowerment, and housing.
Facebook: [https://www.facebook.com/malabargoldanddiamonds/](https://www.facebook.com/malabargoldanddiamonds/)
Instagram: [https://www.instagram.com/malabargoldanddiamonds/](https://www.instagram.com/malabargoldanddiamonds/)
Twitter (now X): [https://twitter.com/malabargold](https://twitter.com/malabargold)
LinkedIn: [https://www.linkedin.com/company/malabar-gold-and-diamonds# Malabar Group - Comprehensive Analysis Report
Summary
Malabar Group, an Indian business conglomerate established in 1993 by M.P. Ahammed, began as a jewelry trading business in Kozhikode, Kerala. Its flagship entity, Malabar Gold & Diamonds, has grown to become the 5th largest jewelry retailer globally and is ranked 19th in Deloitte's Global Ranking of Luxury Products. The group operates internationally through Malabar International Hub in Dubai, UAE, and nationally via Malabar National Hub in Mumbai, India.
The company's mission is to champion value-conscious customers with benchmark quality products and peerless service standards, while its vision is centered on creating a "Hunger Free World" by ensuring access to basic needs and opportunities for all, particularly women. With core values including humanity, integrity, trust, transparency, innovation, and customer delight, Malabar Group has diversified into 14 additional business verticals, including real estate, luxury retail, electronics, IT solutions, and construction. The group also allocates 5% of its net profits to corporate social responsibility initiatives.
1. Strategic Focus & Objectives
Core Objectives
Malabar Group's strategic focus is primarily on aggressive global expansion, comprehensive digital transformation, and the integration of sustainable practices across its diverse business verticals. A key objective for Malabar Gold & Diamonds is to achieve the status of the world's largest jewelry retailer by 2030. The group is also committed to significant growth in its core audio category and aims for leadership in smartwatches, supported by diversified manufacturing in India through strategic partnerships.
Specialization Areas
The group specializes in ethical sourcing and sustainable practices within the jewelry sector, a commitment recognized by awards such as the India Gold Conference Responsible Jewellery House Award for 2023-24. Its "Make in India, Market to the World" ethos highlights a global showcase of Indian craftsmanship. In real estate, Malabar Developers focuses on delivering townships, IT parks, commercial, and residential projects across major Indian cities. The group is heavily investing in an AI-powered, cloud-enabled digital core to enhance business agility, employee productivity, and customer satisfaction across its retail operations, optimizing various aspects from pricing to fulfillment for precious metals and gemstones.
Target Markets
Malabar Group targets both domestic and international markets. Domestically, it boasts a strong retail network spanning 22 states and 3 Union Territories in India. Internationally, its extensive retail presence covers 14 countries, including India, countries in the Middle East, Far East, USA, UK, Canada, Australia, and New Zealand.
2. Financial Overview
Funding History
As of March 31, 2025, Malabar Gold and Diamonds Limited, the group's flagship entity, reported an annual revenue of ₹66,900 Crores (approximately $7.91 billion USD). The group's overall annual turnover is stated to be $7.36 billion. The ownership base is broad, comprising over 3,500 shareholders, including employees.
For the fiscal year 2025-26, Malabar Group has allocated ₹150 crore for its CSR initiatives. Malabar Gold & Diamonds is also committing an investment of over ₹5,000 crore to fuel future business growth, aiming for a turnover of ₹78,000 crore within the current financial year. An additional investment of ₹600 crore was made for the expansion phase across India by March 2025.
3. Product Pipeline
Key Products/Services
Malabar Group's product pipeline is characterized by continuous expansion in retail and real estate, alongside technological advancements.
Malabar Gold & Diamonds Jewelry Collections: The company continuously designs and launches new jewelry collections. This is backed by state-of-the-art manufacturing facilities, including a gold refining and jewelry manufacturing plant in Telangana with an annual capacity of 180 tonnes of gold and 1.5 lakh carats of diamond jewelry. Plans are underway to establish new manufacturing units to support global expansion.
Malabar Developers Real Estate Projects: Malabar Developers consistently launches new residential and commercial projects. Their portfolio includes luxury apartments and villas in cities such as Calicut, Trivandrum, and Kochi, with notable projects like Malabar Grand Cedar, Malabar Montana Estates, Grand Cypress, Malabar Royal Mangrove, and Malabar Green County. The division has ongoing projects covering over 3 million square feet, with another 10 million square feet earmarked for future construction, which includes approximately 5,000 residential units across 8 cities.
AI-Powered Digital Core Platform: In collaboration with Accenture, the group is developing an AI-powered, cloud-enabled digital core platform to streamline processes across finance, manufacturing, supply chain, and retail. This initiative is expected to enhance business agility and improve both customer and employee experiences.
4. Technology & Innovation
Technology Stack
Malabar Group is at the forefront of leveraging technology and innovation across its diverse operations.
Cloud-enabled, AI-powered Digital Core: Its flagship Malabar Gold & Diamonds is undergoing a significant digital transformation. In partnership with Accenture, the group is building an advanced cloud-enabled, AI-powered digital core. This platform is designed to optimize pricing and availability for precious metals and gemstones across various markets, as well as dynamically adjust sales, marketing, and fulfillment strategies. It aims to create a scalable and secure technology architecture to streamline key business processes, including finance, manufacturing, supply chain, and retail operations, while enhancing omnichannel presence.
IT Solutions & Consultancy (Atna Technologies): The group expanded its footprint in the IT sector through the acquisition of Atna Technologies, a Microsoft Gold Certified Partner Company. Atna Technologies provides comprehensive IT solutions and consultancy services in areas such as Supply Chain Management, Finance, Retail & Store Management, and Customer Relation Management to clients across the US, Canada, Middle East, Africa, Indonesia, and Sri Lanka.
Advanced Manufacturing Technologies: Malabar Gold & Diamonds' manufacturing facilities incorporate advanced technologies, including CNC machining, the latest chain-making machines, and laser-cut machines, often through collaborations with international industry experts from Italy, the US, and Germany. The company also emphasizes responsible sourcing practices and maintains strict anti-money laundering (AML) and combating the financing of terrorism (CFT) policies.
Sustainable Infrastructure: The group's headquarters in Kozhikode, Kerala, holds a LEED GOLD certification, demonstrating its commitment to environmental sustainability through innovative architectural design.
5. Leadership & Management
Executive Team
M.P. Ahammed (Chairman, Malabar Group): Founder of Malabar Group in 1993, he conceptualized the jewelry trading company which evolved into a global conglomerate. His philosophy prioritizes purity and customer loyalty.
Abdul Salam K.P. (Vice Chairman, Malabar Group): Plays a vital role in the group’s strategic initiatives, notably spearheading the digital transformation journey with Accenture.
Faisal Malabar (Executive Director, Malabar Gold & Diamonds): Instrumental in the company's expansion and maintaining its reputation as a trusted brand.
Nishad AK (Co-Founder & Executive Director, Malabar Group - Manufacturing & B2B): Responsible for strengthening manufacturing capabilities and B2B operations.
O. Asher (Managing Director – India Operations, Malabar Gold & Diamonds): Oversees the brand's operations and growth momentum within India.
Shamlal Ahamed (Managing Director – International Operations, Malabar Gold & Diamonds): Manages the international expansion and operations of the jewelry brand.
Jacob Jacob (Group Chief Human Resources Officer (CHRO), Malabar Group): Appointed in 2021, he is responsible for the human resources function across both Indian and international operations, focusing on organizational transformation, change management, and strengthening HR processes.
Shibin Chulliparambil (Head of Information Technology (IT), Malabar Group): Appointed in 2025, he drives the end-to-end IT strategy and manages technology operations across all business verticals, with a focus on cybersecurity, scalable IT infrastructure, and digital touchpoints.
Alimaqsood Rahman (CEO, Malabar Group): Leads the overall executive management of the group.
Recent Leadership Changes
In August 2025, Shibin Chulliparambil was appointed as the Head of Information Technology (IT) for Malabar Group. He brings nearly 12 years of experience, having previously served as CIO at Mafatlal Industries and CEO of Vrata Tech Solutions. His role encompasses driving the group's IT strategy and overseeing technology operations across multiple business verticals.
Prior to this, in April 2021, Jacob Jacob was appointed as the Group CHRO for Malabar Group's Indian and International operations. His prior experiences include serving as Group CHRO at Columbia Asia Healthcare and Chief People Officer at Apollo Hospitals Enterprises.
6. Talent and Growth Indicators
Hiring Trends and Workforce
Malabar Group is a significant employer, with more than 27,500 professionals from over 26 countries contributing to its success. The company has robust hiring plans to support its ambitious expansion goals. Malabar Gold & Diamonds projected the creation of approximately 11,000 jobs across India and new international markets by 2025. This hiring surge is concentrated in retail stores, manufacturing (kaarigars to double capacity), and supply chain roles. The group anticipates hiring around 3,500 individuals annually until 2025, with approximately 2,000 specifically for new showrooms. The long-term vision aims to increase the total headcount to 100,000 employees by 2030.
The group was recognized with the "Most Preferred Workplace Award 2022-23" by Team Marksmen, acknowledging its commitment to fostering a collaborative and inspiring work environment that prioritizes employee well-being, engagement, and productivity. Malabar Group emphasizes an inclusive work culture, promotes equal opportunities for women, and offers a Management Traineeship program designed to cultivate future business leaders.
7. Social Media Presence and Engagement
Digital Footprint
Malabar Group maintains an active and strategic social media presence, primarily through its flagship Malabar Gold & Diamonds brand, to engage with customers and reinforce its brand positioning. The company utilizes various platforms for brand communication, consumer awareness, and to highlight its corporate values and social initiatives.
Key brand messaging consistently emphasizes quality, transparency, ethical business practices, and social responsibility. Recent campaigns have featured actor and brand ambassador NTR Jr., focusing on responsible business practices, authentic hallmarked jewelry, and certified natural diamonds. The brand also actively promotes its "One India, One Gold Rate" initiative. Malabar Gold & Diamonds leverages its online store (malabargoldanddiamonds.com) as an integral part of its omnichannel retail strategy, complemented by its presence on leading e-commerce platforms and exclusive brand stores.
The group's corporate social responsibility initiatives, such as "Hunger Free World," are also prominently featured across its digital channels, showcasing its commitment to community engagement and thought leadership in areas including health, education, women empowerment, and housing.
Facebook: [https://www.facebook.com/malabargoldanddiamonds/](https://www.facebook.com/malabargoldanddiamonds/)
Instagram: [https://www.instagram.com/malabargoldanddiamonds/](https://www.instagram.com/malabargoldanddiamonds/)
Twitter (now X): [https://twitter.com/malabargold](https://twitter.com/malabargold)
LinkedIn: [https://www.linkedin.com/company/malabar-gold-and-diamonds
