Company Research Report: Malo'o Racks

Company Overview

Name: Malo'o Racks

Mission of the Company: Malo'o's mission is to help outdoor adventurers enjoy more of what they love doing through durable, portable, and versatile outdoor gear.

Founded: Malo'o was founded in 2016.

Founder: The company was founded by Phil, an avid outdoorsman with a passion for the water, mountains, and travel.

Key People: No specific key people are named beyond the founder.

Headquarters: No information is available.

Number of Employees: No information is available.

Revenue: No information is available.

What is the Company Known For: Malo'o is known for high-quality, innovative outdoor gear, initially becoming popular with products like the DryRack and DryPack.

Products

Overview

Malo'o offers a variety of products designed to enhance outdoor adventures by providing expertly crafted racks, bags, coolers, covers, wagons, and accessories focusing on functionality, durability, and style.

Product Categories

Apparel

Changing Bags & Mats: Facilitate easy transition from wetsuits to daywear.

Coolers: Keep refreshments cold during outdoor activities.

Dry Bags: Ensure gear remains dry even in wet conditions.

Fishing Outerwear

Hats

Headcovers & Towels

Ponchos & Parkas

Racks

Seat Covers: Designed to combat water and stains effectively.

Showers

Tent Awning

Ultimate Bundles: Offer predetermined sets of goods at discounted prices, such as beach, surf, and fishing bundles.

Key Features

Customization Options: Customers can personalize Malo'o gear via Direct to Garment (DTG) or Heat Transfer (HT) printing for items such as lounge wagons, surf parkas, and waterproof seat covers.

Recent Developments

New Products & Features

Ultimate Bundles: Malo'o recently introduced Ultimate Bundles, offering a mix of products at a discount, such as the Ultimate Beach Bundle and the Ultimate Surf Bundle.

Product Expansion: Introducing new products like Malo'o DryPacks, Seat Covers, Outerwear, and Lounge Wagons based on customer feedback.

Partnerships & Programs

Influencer Program: Launched to build a community around passionate outdoor enthusiasts. The program includes exclusive access to new outdoor gear and content collaboration opportunities. It encourages sustainable outdoor practices, conservation efforts, and responsible exploration.

Other Initiatives

Affiliates & Affiliations: Malo'o is involved in various affiliate programs, including Amazon Associates, Website Affiliates, and the Malo'o 'Ohana Influencer Program.

Notes

No Additional Commentary Available

No Information on Financial Metrics Available

No Specific Information on Recent Partnerships or Specific Key People Other than Founder

This report seeks to provide a comprehensive overview of Malo'o Racks based on the available data, offering insights into its operations, product offerings, and recent initiatives without the inclusion of supplementary commentary or external information.