MP

Mana Products

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Company Research Report: MANA Products, Inc.



Company Overview



Name: MANA Products, Inc.

Mission of the Company:
MANA is dedicated to being the world’s leading partner for innovative development and manufacturing of branded and private label prestige beauty products.

Founded: Over 40 years ago

Key People:
  • Leigh Winters, Vice President of Innovation

  • Pradeep Yadav, Vice President of Research and Development

  • Stephanie Eddy Popescu, Vice President, Customer Experience

  • Maria Stadler, Vice President of Product Development & Marketing


Headquarters:
No information is available.

Number of Employees:
No information is available.

Revenue:
No information is available.

What is the Company Known For:
MANA Products is renowned globally for developing groundbreaking formulas for color cosmetics, skincare, and hair care. They are known for their cutting-edge research, superior manufacturing techniques, and next-generation products that are in high demand. MANA's expertise spans research and development, product development, package development and sourcing, brand development and marketing, supply chain management, regulatory assistance, and quality control.

Products



Product Lines:
  • Color Cosmetics:

  • Known for remarkable formulas and textures that redefine makeup artistry.

  • Features include extraordinary textures, meticulous attention to detail, and the newest pigment technology.


  • Skincare:

  • Utilizes advanced technologies and delivery systems for transforming skincare formulations.

  • Dedicated to creating products that truly deliver on their performance claims.


  • Hair Care:

  • Combines unparalleled technologies with revolutionary ingredients for luxurious hair care and styling formulas.

  • Delivers extraordinary results with advanced ingredients and innovative technologies.


  • Contract Manufacturing:

  • Provides leading brands and celebrities with the latest innovations in formulation and technology.

  • Supports the creation of beauty’s next trends.


  • Brand Accelerator:

  • Promotes rapid growth of emerging and 'indie' brands.

  • Offers lower minimums, enhanced customization options, and expedited speed to market.


  • Private Label:

  • Features an extensive library of innovative cosmetics and skincare products.

  • Enables clients to forge profitable brands with minimal investment and maximum speed to market.


Recent Developments



Recent Innovations and Partnerships:
  • Innovation Appointment:

  • Leigh Winters appointed as the Vice President of Innovation, emphasizing products that offer sensory and emotional connection while addressing new generation beauty concerns.


  • Scientific Advisory Board:

  • Established a new Scientific Advisory Board (SAB) led by Pradeep Yadav. It includes globally distinguished scientists in cosmetic dermatology, biosciences, and active ingredient development.


  • Artists At The Bench Program:

  • Collaborated with top makeup artists like Marco Castro, Meredith Baraf, and Rudy Miles to create next-generation color cosmetics.

  • Development of innovative products such as latex eyeshadow, NXTConcealer, NXTFoundation, and NXTPowder.


  • Vice President of Customer Experience:

  • Appointment of Stephanie Eddy Popescu, enhancing the company's commitment to customer relations and experience.


  • Science Fair:

  • Hosted its 1st Science Fair encouraging chemists to showcase innovative projects in powders, packaging, color, and skincare.


Award Recognitions:
  • Finalist for the 2021 CEW Beauty Creators Award in the Supplier's Category for Innovations in Ingredients/Formulations.


Additional Developments:
  • Collaboration with makeup artists has led to the creation of tailored makeup products reflecting unique industry insights and consumer trends.

  • The establishment of the Scientific Advisory Board supports research and development for more advanced and technologically sound beauty products.


Conclusion



MANA Products, Inc. continues to be a significant force in the beauty industry, known for innovation, high-quality products, and strong partnerships within the sector. They leverage a compelling combination of research capabilities and market insight, positioning them at the forefront of beauty manufacturing and product development.