MANE Company Profile

Background

Founded in 1871 by Victor Mane, MANE is a global leader in the fragrance and flavor design industry. Headquartered in Le Bar-sur-Loup, France, near Grasse—the renowned perfume capital—the company has evolved from a local distillery into an international powerhouse. MANE's mission is to capture and create sensory experiences that resonate with consumers worldwide, blending traditional craftsmanship with innovative technologies. As a member of the European Flavour Association, MANE upholds the highest standards in the industry.

Key Strategic Focus

MANE's strategic focus encompasses:

Flavors Division: Developing taste solutions for a broad spectrum of food products, including beverages, dairy, confectionery, baked goods, and savory items.

Fragrances Division: Crafting fine fragrances and scenting everyday products such as personal care items, home care products, and cosmetics.

The company leverages cutting-edge technologies and a deep understanding of consumer preferences to deliver products that meet evolving market demands.

Financials and Funding

As of 2022, MANE reported sales of €1.7 billion, reflecting consistent growth from €1.5 billion in 2021. The company's financial stability is underscored by its global presence and diversified product portfolio.

Technological Platform and Innovation

MANE distinguishes itself through several proprietary technologies and innovative methodologies:

GREEN MOTION™: A pioneering tool assessing the environmental impact of ingredients, promoting sustainable product development.

JUNGLE ESSENCE™: A proprietary extraction technology capturing the true essence of natural ingredients, enhancing the authenticity of flavors and fragrances.

WELLMOTION™: A platform focusing on creating fragrances that promote well-being and emotional balance.

These innovations underscore MANE's commitment to sustainability and excellence in product development.

Leadership Team

In February 2025, Samantha Mane succeeded her father, Jean Mane, as Chief Executive Officer, becoming the first woman to lead the company. Jean Mane, who had served as President since 1995, transitioned to the role of Chairman of the Supervisory Board. Michel Mane continues to serve as President of the Americas Region.

Competitor Profile

Market Insights and Dynamics

The global flavors and fragrances market is highly competitive, with significant players driving innovation and market share. MANE's competitors include:

Symrise: A supplier of fragrances, flavorings, cosmetic ingredients, and functional ingredients.

Firmenich: A company specializing in flavor design and creation.

Robertet: Engaged in natural raw materials, perfume compositions, and food flavorings.

Nactis: A European player in flavors and ingredients, producing comprehensive product ranges.

These companies, along with MANE, contribute to a dynamic industry characterized by continuous innovation and a focus on sustainability.

Strategic Collaborations and Partnerships

MANE actively engages in strategic collaborations to enhance its market position and innovation capacity. In 2020, the company received the Platinum ranking from EcoVadis, positioning it in the top 1% of over 60,000 companies assessed for corporate social responsibility.

Operational Insights

With a presence in 39 countries, 28 manufacturing sites, and 50 R&D centers, MANE's global footprint enables it to respond swiftly to market demands and consumer preferences. The company's commitment to sustainability, as evidenced by its GREEN MOTION™ initiative, provides a competitive edge in an industry increasingly focused on environmental responsibility.

Strategic Opportunities and Future Directions

Under Samantha Mane's leadership, the company is poised to explore new markets and product categories, leveraging its technological innovations and commitment to sustainability. The focus on developing eco-friendly products and expanding the use of proprietary technologies positions MANE to meet evolving consumer demands and regulatory requirements.