M

manhattan-school-of-music

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Manhattan School of Music



Background



Founded in 1917 by pianist and philanthropist Janet D. Schenck, the Manhattan School of Music (MSM) has evolved from a small community music school into a premier conservatory renowned for its programs in classical music, jazz, and musical theatre. Located in the Morningside Heights neighborhood of New York City, MSM is dedicated to excellence in education, performance, and creative activity, fostering a supportive environment that prepares students for successful careers in music.

Key Strategic Focus



MSM's strategic focus encompasses:

  • Comprehensive Music Education: Offering bachelor's, master's, and doctoral degrees in classical and jazz performance and composition, as well as a bachelor's degree in musical theatre.


  • Diverse Programs: Providing a range of programs including undergraduate and graduate studies, a Doctor of Musical Arts, Artist Diploma, Professional Performance Diploma, and Professional Studies Certificate.


  • Performance Opportunities: Hosting over 600 live concerts annually, including fully-staged operas and jazz concerts, offering students extensive performance experience.


  • Global Outreach: Attracting a diverse student body from over 45 countries, reflecting its international reputation and commitment to cultural inclusion.


Financials and Funding



As a private, non-profit institution, MSM's financial health is robust:

  • Revenue: $75,485,674


  • Expenses: $72,058,708


  • Net Income: $3,426,966


  • Net Assets: $81,752,817


These figures underscore MSM's financial stability and capacity to invest in its programs and facilities.

Technological Platform and Innovation



MSM integrates various technologies to enhance its educational offerings:

  • Distance Learning: Approved to offer programs via distance education, expanding access to its curricula.


  • Technological Infrastructure: Utilizes platforms such as MySQL, jQuery, and Office 365 to support administrative and educational functions.


Leadership Team



MSM's leadership comprises experienced professionals dedicated to advancing the institution's mission:

  • Dr. James Gandre: President since May 2013, previously served at Roosevelt University.


  • Dr. Joyce Griggs: Provost and Accreditation Liaison Officer, overseeing academic affairs.


  • Susan A. Madden: Vice President for Advancement, leading development and alumni relations.


Leadership Changes



Recent appointments include:

  • Ingrid Jensen: Appointed Dean of the Jazz Arts division in August 2022, bringing extensive experience as a trumpeter and educator.


  • JT Kane: Joined as Dean of Instrumental Studies and Orchestral Performance in July 2022, enhancing the school's orchestral programs.


Competitor Profile



Market Insights and Dynamics



The music conservatory market is characterized by institutions offering specialized training in various musical disciplines. Key factors influencing this market include program diversity, faculty expertise, performance opportunities, and global reputation.

Competitor Analysis



MSM's primary competitors include:

  • The Juilliard School: Offers programs in dance, drama, and music, with a strong emphasis on rigorous technical training and mastery of traditional repertoire.


  • New England Conservatory of Music: Provides comprehensive music education with a focus on classical and jazz studies.


  • Eastman School of Music: Known for its diverse programs and emphasis on both performance and academic excellence.


  • Curtis Institute of Music: Offers tuition-free education to a select group of highly talented students, emphasizing individualized instruction.


  • Guildhall School of Music & Drama: Based in London, offers a wide range of programs in music and drama, attracting a global student body.


These institutions, like MSM, are renowned for their contributions to music education and performance, each with unique strengths and areas of focus.

Strategic Collaborations and Partnerships



MSM engages in various collaborations to enhance its educational offerings and community engagement:

  • Con Edison Partnership: Teamed up with Con Edison for an "Energy Efficiency Duet," reducing the school's carbon footprint and operational costs.


  • Community Engagement: Offers programs like the Precollege and MSM Summer, providing music education to a broader audience.


Operational Insights



MSM's strategic considerations include:

  • Program Diversification: Offering a range of degrees and certificates to cater to various student interests and career goals.


  • Performance Opportunities: Providing numerous concerts and recitals to enhance student experience and public engagement.


  • Technological Integration: Utilizing modern technologies to support education and administration.


Strategic Opportunities and Future Directions



Looking ahead, MSM
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