Manitobah Company Research Report

Company Overview

• Name: Manitobah

• Mission of the Company: To build a vibrant global brand that makes a positive impact in Indigenous communities.

• Founded: 1997

• Founder: Sean McCormick, a Métis entrepreneur.

• Key People: Sean McCormick

• Headquarters: Winnipeg, Manitoba

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Manitobah is known for its authentic Indigenous-designed moccasins, mukluks, and footwear, deeply rooted in Indigenous culture and aimed at benefiting Indigenous communities. They have become a leading brand that contributes to cultural appreciation and the support of Indigenous artisans and communities.

Products

Manitobah specializes in traditional Indigenous footwear with modern craftsmanship.

Product Offerings:

1. Moccasins

• Modern Moccasin & Modern Moccasin Denim

• Regular price: $135.00, Sale price: $79.99

• Features: Contemporary design with traditional influences, comfort-focused.

• Tipi Slipper

• Price: $80.00

• Features: Soft, flexible, and warm, inspired by traditional designs.

2. Mukluks

• Solstice Mukluk & Solstice Ankle Mukluk

• Regular price: $200.00, Sale price: $119.99

• Features: High-performance footwear combining comfort and style.

• Waterproof Métis Mukluk & Waterproof Tundra Ankle Mukluk

• Price ranges from $94.99 to $249.99

• Features: Durable and designed for extreme winter conditions, with waterproof capabilities.

3. Other Products

• Sheepskin Insoles, Harvester Lined, Kayak Cozy, Dancer Boot

• Prices vary; features focus on comfort and warmth, suitable for various consumer needs.

Key Features:

• Emphasis on warmth, comfort, and style.

• Products often include elements of traditional Indigenous craftsmanship like beading and use of natural materials.

• Offering collections like the "Denim Collection" and Artist Series that highlight unique designs.

Recent Developments

New Products and Features

• Recent Product Launches:

• Rosa Scribe Kokom's Tamarack, Atheana Picha Tamarack

• This release is part of the 2024 Artist Series.

• New Product Lines:

• Denim Collection: A fresh take on traditional items, offering unique and contemporary designs.

Partnerships and Initiatives

• Certification:

• Manitobah became a certified B Corporation™ in 2023, highlighting its commitment to high standards of social and environmental performance.

• Social Impact Efforts:

• Alignment with Indigenous values and communities, supporting artists through the Indigenous Market where 100% of profits from unique Indigenous products go back to the artists.

Social Initiatives

• Storyboot School: Educates youth on traditional craftsmanship and Indigenous culture.

• Trade for Community: Functions as a marketplace to boost Indigenous entrepreneurship.

• Advocacy and Awareness: Active participation in advocacy events such as Moose Hide Campaign Day to raise awareness on social issues.

Conclusion

Manitobah merges traditional Indigenous design with modern artisanal quality, with a significant focus on social impact and community benefits. While detailed financial data is not available, the company’s consistent efforts in cultural preservation and community engagement reinforce its commitment to both high-quality products and positive social change.