Manjhee Valley Tea Estate Market Research Report

Company Overview

Name, Mission of the Company:

Manjhee Valley Tea Estate

Mission:
To become the leader in creating and selling high-quality specialty teas, striving towards creating a strong relationship with satisfied consumers.

When was the Company Founded and By Whom:

Founded in the early 2000s by the Singh family. Initially associated with tea estates in Darjeeling and Bengal plains, they started their journey with Kangra Himachal Tea in 2003.

Key People in the Company:

• Abhai Singh: Renowned tea planter with over 60 years of experience, influential in the Darjeeling tea industry.

• Anamika Singh: Tea taster and advocate of purity and natural tea, launched the Anandini Himalaya Tea brand.

• Kunal Singh: Marketing professional responsible for reintroducing Manjhee Valley and Kangra Teas to the global market.

Headquarters:

Dharamshala, Kangra Valley, Himachal Pradesh, India

Number of Employees:

130+

Revenue of the Company:

No information is available

What is the Company Known For:

Manjhee Valley Tea Estate is known for its high-quality, exquisite teas, particularly:

• Orthodox (Black Tea) including First Flush SFTGFOP1

• Hand-rolled and sun-dried teas

• Green tea using the pan-fried method

• Oolong and White teas

Products

What Products do they Offer:

Manjhee Valley Tea Estate offers a diverse range of teas, including:

• Orthodox (Black Tea): First Flush, Second Flush, and Autumn Flush

• Green Tea: Pan-fried method

• Hand Rolled Tea

• Hand Rolled Sun Dried Tea

• Oolong Tea

• White Tea

High-Level Description of the Products:

1. Orthodox (Black Tea) – First Flush SFTGFOP1:

• Key Features:

• Delicate, light, and bright

• Floral aroma with a delicate woody taste

• Highly prized and pre-booked

2. Green Tea:

• Key Features:

• Darker green leaves due to pan-frying

• Delicate sweet flavor, not harsh or bitter

3. Hand Rolled Tea and Hand Rolled Sun Dried Tea:

• Key Features:

• Painstakingly hand-rolled

• Sweet woody flavor

• Sun-drying preserves tannin maturity

4. Oolong Tea (Formosa Style):

• Key Features:

• Lays between Black and Green Tea

• Full leaf, malty, and deep red

• Smooth with a good body, without astringency or harshness

5. White Tea:

• No detailed description is available

Key Features of Each of the Products:

• First Flush Tea / Orange Pekoe:

• Light and bright, with a delicate woody taste.

• Pinewood Smoked Tea:

• Sweet pine overlayed with smoke.

• Handmade Flowery Green:

• Dried in shade to preserve delicate floral flavors.

• Oolong Tea:

• Deep red, smooth drink with good body sans astringency or harshness.

Recent Developments

What are the Recent Developments in the Company:

• Extensive efforts in international markets such as Germany, France, Japan, Poland, England, and South East Asia.

• Leadership in reintroducing Kangra Teas back into the world market.

What are the New Products Launched:

No specific information on new products launched

What are the New Features Added to the Existing Products:

No specific information available

Any New Partnerships:

No specific information available

Summary

Manjhee Valley Tea Estate is a historic, family-owned tea estate with a strong foundation in high-quality tea production. With a mission to dominate the specialty tea market and a diverse range of products catering to both local and international markets, the company stands out for its commitment to maintaining traditional tea-making methods while adapting to modern preferences. The leadership of key figures like Abhai Singh, Anamika Singh, and Kunal Singh has been pivotal in reestablishing its presence globally, particularly in markets across Europe and Asia.