The Mars Agency is a global commerce marketing practice dedicated to driving sustainable growth for its Fortune 500 clients by unifying the wants and needs of brands, shoppers, and retailers. The agency focuses on creating simple, connective marketing solutions that link brand experiences across various mediums, devices, and channels of commerce.
Key Strategic Focus
The Mars Agency's strategic focus encompasses four key disciplines:
- Strategy & Analytics: Developing data-driven strategies to optimize marketing performance.
- Content & Experiences: Crafting engaging content and experiences that resonate with consumers.
- Digital Commerce: Enhancing online shopping experiences and e-commerce capabilities.
- Retail Consultancy: Providing expert advice to improve retail operations and customer engagement.
These disciplines are powered by the agency's proprietary technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling better decision-making and stronger, measurable results.
Financials and Funding
As of June 2025, The Mars Agency's annual revenue reached $750 million. In September 2024, Publicis Groupe UK acquired The Mars Agency for $600 million, highlighting the company's value and expertise in the advertising services industry.
Technological Platform and Innovation
The Mars Agency leverages its proprietary technology platform, Marilyn®, to drive results for clients. Marilyn® enables marketers to understand the total business impact of their commerce marketing activation, facilitating better decision-making and the creation of connected experiences that yield stronger, measurable results.
Leadership Team
- Ken Barnett: Founder, Global Co-Chief Executive Officer & Chairman.
- Robert Rivenburgh: Global Co-Chief Executive Officer, Chief Operating Officer, and Chief Executive Officer North America.
- Amy Andrews: President, responsible for day-to-day operations in North America.
- Jody Boorstein: Chief Financial Officer.
- Kellie Moran: Chief Administrative Officer.
- Jeff Stocker: Chief Creative Officer.
Leadership Changes
In February 2025, Amy Andrews was appointed as President, a new position overseeing the company's day-to-day operations in North America.
Competitor Profile
- Ipsos: A global market research and consulting firm.
- Universal McCann: A worldwide advertising agency specializing in media planning and buying.
- Publicis Groupe: A multinational advertising and public relations company.
- WPP: A British multinational communications, advertising, public relations, technology, and commerce holding company.
- Kantar: A data analytics and brand consulting company.
- Horizon Media: The largest independent media agency in the United States.
- Nielsen NRG: A global measurement and data analytics company.
- Initiative: A global media agency.
- Carat: A global media network.
- MDC Partners: A marketing and communications network.
Strategic Collaborations and Partnerships
In April 2022, The Mars Agency expanded into Australia through a partnership with retail activation agency XPO Brands. This collaboration aims to enhance the agency's global reach and capabilities in the commerce marketing sector.
Operational Insights
The Mars Agency's acquisition by Publicis Groupe UK in September 2024 for $600 million underscores its significant position in the advertising services industry. The agency's focus on integrating technology with marketing strategies, exemplified by its Marilyn® platform, provides a competitive edge in delivering measurable results for clients.
Strategic Opportunities and Future Directions
The Mars Agency's strategic roadmap includes expanding its global presence through partnerships and acquisitions, as demonstrated by its collaboration with XPO Brands in Australia. Leveraging its technological innovations, such as the Marilyn® platform, the agency aims to enhance its service offerings and deliver greater value to clients in the evolving commerce marketing landscape.
Contact Information
- Website: marsunited.com
- LinkedIn: The Mars Agency LinkedIn Profile
