Company Overview
MARAKEZ is a leading real estate developer based in Cairo, Egypt, operating as a subsidiary of the Fawaz Al Hokair Group. Specializing in mixed-use developments, the company integrates retail, residential, office, and entertainment spaces within its projects. With an estimated annual revenue of $155.6 million, MARAKEZ employs approximately 741 people, having experienced a workforce growth of 2% over the past year. The company aims to cater to client needs with a purpose-driven strategic approach.
Key Projects and Developments
1. District 5, New Cairo:
- A hybrid urban project featuring dynamic office spaces, shopping areas, and entertainment options, ideal for start-ups and growing enterprises.
2. Mall of Arabia, West Cairo:
- Cairo's largest mall offering a mix of local and international retail brands, along with a comprehensive shopping and entertainment experience.
3. Mall of Tanta, Gharbeya Governorate:
- Encompassing 35,000 sqm, the mall raises the retail standards in Tanta with over 140 shops, a hypermarket, cinemas, and numerous dining venues.
4. Mall of Mansoura, Dakahlia Governorate:
- An open mall concept covering 155,000 sqm, designed for ease of access and ample parking for the residents of Mansoura.
5. District 5 Work and Residences:
- Provides high-efficiency office spaces from 160 sqm to 690 sqm along with residential areas featuring stunning views and elevated living standards.
Management Team
- Basil Ramzy: Chief Executive Officer
- Directs MARAKEZ’s strategic growth with prior experience as COO of the company.
- Ashraf Maklad: Chief Commercial Officer
- Manages commercial operations and strategic partnerships with a background as Chief Marketing & Innovations Officer.
- Hesham Shoukry: Chief Malls Operation Officer
- Handles operational aspects of mall properties, drawing experience from roles in commercial real estate and operations.
Company Structure and Capabilities
MARAKEZ, a privately held enterprise, operates with a workforce of 51-200 employees. The company is noted for its strategic project development catering to both commercial and residential markets, blending urban vitality with suburban tranquility. The emphasis on collaborative and innovative work environments supports MARAKEZ’s delivery of high-standard living and working spaces.
Market Position and Strategic Vision
Under the Fawaz Al Hokair Group, MARAKEZ commits to expanding its footprint in Egypt and internationally. The company is set on fostering innovation and enhancing customer satisfaction through state-of-the-art developments and strategic partnerships. It focuses on large-scale mixed-use developments and expanding within retail sectors, differentiating itself from competitors with narrow geographic or sectoral focuses.
Competitor Profile
Key Competitors
1. Shannon Waltchack
- Revenue: $5.3 million
- Employees: 44
- Focuses on brokerage, property management, and development primarily in Southeast USA.
2. Davidson Homes
- Revenue: $40.6 million
- Employees: 246
- Specializes in high-quality new home construction in Southeast USA.
3. Weichert Realtors
- Revenue: $14.3 million
- Employees: 95
- Offers comprehensive residential real estate services.
4. Premier Modular
- Provides temporary and permanent modular building solutions with sustainable practices.
5. Ortigas Land
- A pioneer in the Philippine real estate market, known for master-planned mixed-use developments since 1931.
Strategic Positioning
MARAKEZ strategically focuses on the Egyptian market, leveraging the extensive retail and development expertise of the Fawaz Al Hokair Group. Recent developments include a BOOT contract with Tabreed to advance district cooling infrastructure, highlighting MARAKEZ’s commitment to sustainable building practices and infrastructure development. Positioned against regional competitors such as Shannon Waltchack and Premier Modular, MARAKEZ emphasizes its competitive edge through large-scale, mixed-use projects and strategic partnerships.
