Market Research Report: Marc Fisher Footwear

Company Overview

Marc Fisher Footwear is a leading entity in the fashion footwear industry, based at 777 W Putnam Avenue, Greenwich, CT 06830. Since its inception in 2005, the company has made a significant mark with a broad portfolio of 14 iconic brands such as Nine West, Calvin Klein, Tommy Hilfiger, and GUESS. This diversity showcases its adaptability across various fashion sectors, aiming to serve women, men, and children with styles that blend understated classics and modern trends. The company's signature approach, termed "new casual luxe," can notably be seen in collections such as Marc Fisher LTD. Employing between 201-500 individuals, the company demonstrates robust operational capabilities.

Executive Team

• Marc Fisher - Founder: With ancestral roots in footwear craftsmanship, Marc Fisher has over 35 years of industry experience. He is known for pioneering the Marc Fisher LTD collection, a blend of modern elegance and comfort.

• Susan Itzkowitz - President: Susan Itzkowitz contributes over 20 years of strategic leadership, focusing on growth and market expansion. A Cornell alumna and former President of Nine West Group, she is noted for driving record sales and is an active member of the Fashion Footwear Association of New York.

• Alan Luchette - Chief Operating Officer: With two decades of experience, Alan Luchette focuses on optimizing supply chain efficiency and corporate growth, having previously held positions at Nine West Footwear Corp and the American Apparel and Footwear Association.

• Matthew Burris - Chief Financial Officer: Serving since 2008, Matthew Burris spearheads the financial strategies, securing funding to scale operations. He holds a B.S. from Georgetown University and an MBA from NYU Stern School of Business.

• Matt Rush - President of Sales: With a formidable 25-year tenure in wholesale, Matt Rush crafts and drives the sales strategy at Marc Fisher Footwear, with past key roles at Nine West and Brown Shoe Company.

Financials and Market Presence

Marc Fisher Footwear is recognized as a full-service, product-driven company, boasting an annual revenue of approximately $106 million. With an average revenue of $285,000 per employee, the firm employs around 372 personnel and recorded an 8% growth in employee count last year. The company maintains a strong market presence through strategic retail partnerships and expanded its corporate space by 4824 square feet at its Greenwich headquarters.

Strategic Initiatives

The company has consistently pursued strategic alliances to enhance its market reach. Notably, it has secured licensing deals with brands such as Earth Shoes, strengthening its offerings in the U.S. and Canadian markets. Its adaptive approach to consumer trends and strategic digital marketing moves, like consolidating brands - Marc Fisher, Nine West, and Easy Spirit - under the digital marketing platform Listrak, have significantly boosted brand performance and outreach.

Key Competitors

Marc Fisher Footwear faces competition from major players in the footwear market, including:

• ALDO Shoes: A global retailer offering a range of footwear and accessories.

• Clarks: A historic UK-based footwear brand with a vast retail network.

• Cole Haan: Known for premium men's and women's footwear and accessories.

• Saucony: A leader in athletic footwear, especially running shoes.

• KREWE: Though primarily eyewear, it competes on branding and market positioning.

Market Position and Strategy

Marc Fisher Footwear commands a competitive advantage through its product-driven ethos emphasizing quality craftsmanship and customer satisfaction. Despite facing formidable competition, the company maintains solid brand visibility and consumer engagement across various channels, from traditional retail spaces to digital marketplaces. Its experienced executive team and strategic market initiatives place it strongly within the competitive landscape, catering to a dynamic consumer base.

By continuously evolving to meet consumer expectations and leveraging strategic partnerships, Marc Fisher Footwear sustains its influential role in the fashion footwear industry.