Company Profile: Marianne's Rentals for Special Events, Inc.

Background

Marianne's Rentals for Special Events, Inc. is a woman-owned, family-run business established in 1986, specializing in providing a comprehensive range of event rental services. With over 30 years of growth and expansion, the company has become Oklahoma's largest event rental provider, offering an extensive inventory that includes tents, tables, chairs, china, glassware, flatware, linens, and various decorative items. Their mission is to transform clients' visions into reality by delivering high-quality rentals with integrity and style.

Key Strategic Focus

Marianne's Rentals focuses on offering a wide selection of event rental products and services, catering to various occasions such as corporate events, weddings, festivals, and fundraisers. Their strategic objectives include:

Comprehensive Inventory: Providing a vast array of rental items, from basic necessities like tables and chairs to premium selections such as flatware, glassware, china, linens, and lighting equipment.

Full-Service Solutions: Offering complete rental and installation services, ensuring seamless event execution for clients.

Quality and Safety: Investing in equipment, safety measures, and staff training to maintain high standards and a stellar record in tenting safety, despite Oklahoma's unpredictable weather.

Customer Satisfaction: Emphasizing customer service by providing friendly, knowledgeable, and helpful staff to assist clients in planning and executing their events.

Financials and Funding

While specific financial details are not publicly disclosed, Marianne's Rentals is recognized as the largest event rental company in Oklahoma, indicating a significant market presence. The company has expanded its offerings over the years, including the acquisition of Ruby's Vintage Rentals in 2018, which added over 100 vintage furniture pieces to their inventory.

Pipeline Development

Marianne's Rentals continually enhances its product offerings to meet evolving customer needs. Notable developments include:

Acquisition of Ruby's Vintage Rentals (2018): This strategic move expanded their furniture selections by over 100 pieces, enriching their inventory with unique vintage items.

Lighting Department Expansion (2016): The addition of a full-service lighting department allowed the company to offer comprehensive lighting solutions, enhancing the ambiance of events.

Technological Platform and Innovation

Marianne's Rentals leverages technology to enhance its services:

Online Inventory Access: Their website provides images and pricing for rental items, including a renowned linen collection, facilitating easy browsing and selection for clients.

Nationwide Shipping: Offering nationwide shipping for their linen collection, the company caters to clients beyond Oklahoma City, expanding its reach and customer base.

Leadership Team

The leadership team at Marianne's Rentals includes:

Marianne K. Long: Owner and President, who founded the company in 1986, bringing over three decades of experience in the event rental industry.

Jennifer Fica: Marketing Director, responsible for overseeing marketing strategies and initiatives to promote the company's services.

Shannon Repka: Director of Outside Sales, leading the sales team and managing client relationships to drive business growth.

Brithany Velez: Warehouse Associate, involved in managing inventory and ensuring the availability of rental items for events.

Market Insights and Competitor Analysis

The event rental industry is characterized by a diverse range of companies offering various services, from basic equipment rentals to comprehensive event solutions. Marianne's Rentals competes with both local and national providers, striving to maintain a competitive edge through its extensive inventory and customer-focused services.

Key competitors in the Oklahoma market include:

Judy Lehmbeck Bridal and Party: Established in 1985, specializing in wedding planning and event planning services.

Heels on Wheels Events LLC: Founded in 2013, offering photography and mobile photo center services for various events.

MJ’s Event Planning & Catering: Provides event planning and catering services for weddings, graduations, and anniversaries.

Factor 110 LLC | Destination Oklahoma | 110 Events LLC: Specializes in event and destination management, including event planning, marketing, and rentals.

Strategic Collaborations and Partnerships

Marianne's Rentals has strengthened its market position through strategic acquisitions and expansions:

Acquisition of Ruby's Vintage Rentals (2018): Enhanced their furniture offerings with over 100 vintage pieces, appealing to clients seeking unique décor.

Lighting Department Expansion (2016): The addition of a full-service lighting department allowed the company to offer comprehensive lighting solutions, enhancing the ambiance of events.

Operational Insights

Marianne's Rentals differentiates itself through:

Extensive Inventory: Offering a vast selection of rental items, including unique vintage pieces and comprehensive lighting solutions.

Full-Service Solutions: Providing complete rental and installation services, ensuring seamless event execution for clients.

Customer-Centric Approach: Emphasizing customer service by providing friendly, knowledgeable, and helpful staff to assist clients in planning and executing their events.