Marico Limited Market Research Report
Company Overview
Company Name: Marico Limited
Mission: The company aims to make a measurable impact through its product offerings, focusing on consumer-centricity and sustainable growth.
Foundation Year and Founders: Founded in 1971. No information about the specific founders is available.
Key People:
- Harsh Mariwala
- Saugata Gupta
- Nikhil Khattau
- Milind Barve
- Rajendra Mariwala
- Rishabh Mariwala
- Ananth Sankaranarayanan
- Rajeev Vasudeva
- Apurva Purohit
- Nayantara Bali
- Rajan Bharti Mittal
Headquarters: Mumbai, India
Number of Employees: No information is available.
Revenue: During the fiscal year 2023-24, Marico reported a consolidated turnover of INR 96.5 billion (USD 1.2 billion).
Known For: Marico is recognized for leading brands in hair care, skin care, edible oils, immunity boosting and healthy foods, male grooming, and fabric care.
Products
Product Lines
1. Set Wet
- Products Offered: Grooming essentials like Deodorants, Hair Gels, Sprays, and Waxes.
- Description: A range designed to elevate personal style and cater to the young, vibrant user demographic. Promoted with the tagline #SetYourVibe<3.
2. Saffola
- New Products: Recently launched four new gourmet flavored oats.
- Description: Known for being a healthy alternative in the oats category and ties closely with the health-conscious consumer market. It is recognized as India’s preferred oats brand.
3. Parachute, Parachute Advansed, and Parachute Advansed Body Lotion
- Description: Household names in the hair oil and personal care segments.
4. Nihar Naturals, Mediker, Coco Soul, Pure Sense, Livon
- Description: A portfolio that participates in the beauty and wellness sectors targeting different consumer needs.
5. Beardo, Just Herbs, True Elements, and Plix
- Description: These brands cover a spectrum of personal care and wellness products that cater to diverse consumer categories.
6. International Brands
- Description: The international portfolio includes brands like HairCode, Fiancée, Purité de Prôvence, Ôliv, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat, and Isoplus, which contribute about 26% to the Group’s revenue.
Recent Developments
Turnover Achievements:
- Marico recorded significant revenues in the fiscal year 2022-23, marking a turnover of INR 97.6 billion (USD 1.2 billion).
New Product Launches:
- Launched four new gourmet flavors under the Saffola brand, which has emerged as India’s #1 oats brand.
Sustainability Initiatives:
- Marico celebrated a landmark achievement of attaining water neutrality at their Jalgaon Facility, which aligns with their sustainability commitments.
Market Expansion and Strategies:
- Marico eyes to expand its foods portfolio to be twice its current scale by FY27. The strategy focuses on retaining consumer engagement and exploring digitally transformative opportunities to connect with new markets.
Recognition:
- Marico ranked 6th among India's most Sustainable Companies, receiving an A+ rating from BusinessWorld and SUSTAIN LABS PARIS.
Partnerships:
- No specific information on new partnerships is available as of the report.
Conclusion
Marico Limited continues to assert its position as a pioneering entity in the consumer products segment, consistently innovating and expanding its product portfolio while reinforcing commitment to sustainability and market expansion. The company’s comprehensive brand strategy covers a wide variety of consumer needs spanning across health, wellness, and personal care products.
Note: Several data points such as the number of employees and specifics regarding the foundation of the company are not provided in the existing data.
