Marimix Company Research Report

Company Overview

• Name: Marimix Company, Inc.

• Mission: Marimix is committed to bringing joy into the world through balanced, wholesome ingredients, indulgent flavors, and wholehearted fun, offering a nostalgic makeover on comfort-food.

• Founded: The company was founded in 1993 by Mari Fassett.

• Founder: Mari Fassett, who launched Marimix with five indulgent flavors and expanded its presence to national retailers such as Target and Nordstrom.

• Headquarters: Santa Ana, California.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Key People: Mari Fassett (Founder & Mom).

• What the Company is Known For: Known for its Crunch-Baked Snackmix offering gluten-free, plant-based, globally inspired flavors, and its role as a pioneer in specialty foods in non-grocery retailers.

Products

High-Level Description

Marimix offers a range of Crunch-Baked Snackmix encompassing a variety of savory, sweet, umami-rich treats made with whole grains, real flavor, and plant-based ingredients.

Product List and Key Features

1. Crunch-Baked Snackmix

• Key Features:

• Crunch-baked with no artificial ingredients.

• Made with whole grains like quinoa, corn, and rice.

• Gluten-free, certified, and a good source of fiber (4g per serving).

• Uses real food ingredients free from high fructose corn syrup and sugar alcohols.

• Contains gut-friendly fiber and good fats, using pure coconut oil.

2. Product Flavors:

• Cinnamon Churro

• Hatch Chile Lime

• Sweet Chili Sesame

• Chocolatey Sea Salt

• Toasty Peanut Butter

• Smokehouse BBQ

3. Bundled Options:

• Multiserve and Mini Packs available in assortments like Celebration Bundle, Sweet Bundle, Savory Bundle.

Recent Developments

• Recent Developments:

• Launched Crunch-Baked Snackmix in 2022.

• Updated brand identity in 2021 with a new logo and packaging design to correspond with their new flavor collection.

• Expanded operations and launched new globetrotting flavors in 2021.

• New Partnerships: No information is available.

• New Features Added to Existing Products: No specific information on added features is available.

Conclusion

The Marimix Company exemplifies innovation in snack foods by combining traditional indulgence with modern-day health consciousness. Their pioneering approach in the specialty food market and continuous evolution of product offerings reflect their commitment to enriching snack time with wholesome, globally inspired flavors.