Marimix Company Research Report
Company Overview
- Name: Marimix Company, Inc.
- Mission: Marimix is committed to bringing joy into the world through balanced, wholesome ingredients, indulgent flavors, and wholehearted fun, offering a nostalgic makeover on comfort-food.
- Founded: The company was founded in 1993 by Mari Fassett.
- Founder: Mari Fassett, who launched Marimix with five indulgent flavors and expanded its presence to national retailers such as Target and Nordstrom.
- Headquarters: Santa Ana, California.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Key People: Mari Fassett (Founder & Mom).
- What the Company is Known For: Known for its Crunch-Baked Snackmix offering gluten-free, plant-based, globally inspired flavors, and its role as a pioneer in specialty foods in non-grocery retailers.
Products
High-Level Description
Marimix offers a range of Crunch-Baked Snackmix encompassing a variety of savory, sweet, umami-rich treats made with whole grains, real flavor, and plant-based ingredients.
Product List and Key Features
1. Crunch-Baked Snackmix
- Key Features:
- Crunch-baked with no artificial ingredients.
- Made with whole grains like quinoa, corn, and rice.
- Gluten-free, certified, and a good source of fiber (4g per serving).
- Uses real food ingredients free from high fructose corn syrup and sugar alcohols.
- Contains gut-friendly fiber and good fats, using pure coconut oil.
2. Product Flavors:
- Cinnamon Churro
- Hatch Chile Lime
- Sweet Chili Sesame
- Chocolatey Sea Salt
- Toasty Peanut Butter
- Smokehouse BBQ
3. Bundled Options:
- Multiserve and Mini Packs available in assortments like Celebration Bundle, Sweet Bundle, Savory Bundle.
Recent Developments
- Recent Developments:
- Launched Crunch-Baked Snackmix in 2022.
- Updated brand identity in 2021 with a new logo and packaging design to correspond with their new flavor collection.
- Expanded operations and launched new globetrotting flavors in 2021.
- New Partnerships: No information is available.
- New Features Added to Existing Products: No specific information on added features is available.
Conclusion
The Marimix Company exemplifies innovation in snack foods by combining traditional indulgence with modern-day health consciousness. Their pioneering approach in the specialty food market and continuous evolution of product offerings reflect their commitment to enriching snack time with wholesome, globally inspired flavors.