Market Research Report: Mark Gonsenhauser's Rug & Carpet Superstore
Company Overview
- Name: Mark Gonsenhauser’s Rug & Carpet Superstore
- Mission: To provide the most extensive selection of oriental, decorative, and modern rugs along with unparalleled customer service and expert cleaning and repair services.
- Foundation: Established in 1936.
- Founder: Specific founder not mentioned, but it is a third-generation business.
- Key People: Mark G., Christian, Rhonda, Alex, Bonnie
- Headquarters: 4153 Virginia Beach Blvd, Virginia Beach, VA 23452
- Number of Employees: No information is available.
- Revenue: No information is available.
- Company Known For: Being the oldest and largest decorative and oriental rug and carpet showroom in Hampton Roads. Noted for its extensive inventory, specialized rug cleaning, and repair services.
Products
Rugs
- Offerings: Hand-made and machine-made rugs from around the world, including national brands such as Karastan, Nourison, Stanton, and Momeni.
- Key Features:
- Wide range of styles, sizes, colors, and shapes.
- Custom sizing and color options available.
- Price Match Guarantee ensuring competitive rates.
Services
- Rug Cleaning & Repair: Professional cleaning, repair, and restoration services including oriental rug appraisal, binding, serging, heavy dusting, pet urine extraction, and mothproofing.
- Carpet Sales & Customization: Offering a variety of carpets in wool, nylon, and blends tailored to customer preferences and budgets.
- In-Home Trial: 3-day in-home trial for customers to test rugs in their personal space and lighting with current décor.
Additional Products
- Carpet & Flooring: Carpets, stair runners, and luxury vinyl plank (LVP) flooring.
- On Approval Rugs: Allows customers to take rugs home to determine suitability in their space before purchase.
Recent Developments
- New Products: No specific new products launched mentioned.
- New Features:
- Introduction of a no-pressure shopping experience.
- Expanded virtual tools for customization and design consultation.
- Partnerships: Collaboration with Ethan Allen for furniture and design integration.
- Promotions:
- Offers like 20% off on rug cleaning services.
- Frequent sales events that provide significant discounts.
Customer Reviews & Feedback
- The store has maintained a strong reputation with positive reviews highlighting:
- Exceptional customer service and knowledgeable staff.
- Effective home trial policy for rugs.
- Superior cleaning and repair services.
- Wide product selection and fair pricing.
Conclusion
Mark Gonsenhauser’s Rug & Carpet Superstore continues to stand out in the Virginia Beach area as a leading provider of quality rugs and carpets, coupled with excellent customer service and in-depth expertise in rug care and maintenance. The store provides a vast array of products, bespoke services, and a unique shopping experience that emphasizes customer satisfaction and assurance.