Markelytics Solutions - Comprehensive Analysis Report

Summary

Markelytics Solutions is a global market research company established in 2003, providing end-to-end research solutions. With a presence in over 80 countries across Asia, Africa, the Middle East, America, and Europe, Markelytics is part of Cross Marketing Inc., a company listed on the Tokyo Stock Exchange. Markelytics aims to scale up clients’ businesses through comprehensive and agile research solutions.

1. Strategic Focus & Objectives

Core Objectives

To scale up clients’ businesses through comprehensive and agile research solutions.

To provide end-to-end market research solutions, acting as a one-stop-shop for all market research needs.

To utilize technology to streamline research processes and enhance data quality and accuracy.

To offer research services in multiple countries with expertise in diverse markets.

To prioritize client satisfaction and deliver exceptional value through collaborative partnerships.

Specialization Areas

End-to-End Market Research: Providing a one-stop-shop for all market research needs, from data collection to analysis and reporting.

Tech-Integrated Solutions: Utilizing technology to streamline research processes, reduce timelines, and enhance data quality and accuracy.

Global Reach: Offering research services in multiple countries with expertise in diverse markets.

Client-Centric Approach: Prioritizing client satisfaction and delivering exceptional value through collaborative partnerships.

Target Markets

Markelytics serves clients across various industries, including automotive, e-commerce, aviation, retail, fashion, financial services, and travel.

The company focuses on providing tailored consulting and strategic solutions to empower these businesses.

2. Financial Overview

Funding History

Markelytics Solutions is an unfunded company.

As of March 31, 2024, Markelytics Solutions India Private Limited generated revenue of ₹17.3Cr.

The revenue has a compounded annual growth rate (CAGR) of 24% in the last 1 year.

The authorized share capital is INR 5.00 cr and the total paid-up capital is INR 3.00 cr.

Markelytics Solutions India's operating revenue range is INR 1 cr - 100 cr for the financial year ending on 31 March 2022.

3. Product Pipeline

Key Products/Services

Global Data Collection (Online Panels, Field Service): Comprehensive data collection across various regions and methodologies.

Insights Communities: Platforms for engaging with specific groups to gather in-depth insights.

Online Qualitative Solutions: Digital tools for conducting qualitative research.

Panel Management Solutions: Platforms for managing and engaging with panel data.

Global Project Management: Coordinated project management for multi-country studies.

Multi-country Studies: Research studies conducted across multiple countries.

MR Full-service Research: Covering quantitative and qualitative studies.

Syndicated Research: Pre-designed research reports available for purchase.

Data Processing: Services for cleaning, structuring, and analyzing data.

Advanced Survey Programming: Custom survey programming for complex research requirements.

Visual Graphics & Reporting: Creation of visual graphics and reports to communicate findings.

Healthcare Studies: Research studies focused on the healthcare industry.

Ethnographic Studies: Studies involving observation of people in their natural environments.

Vehicle Clinics: Research involving consumer feedback on vehicles.

Feedback System Management: Management of feedback systems for continuous improvement.

4. Technology & Innovation

Technology Stack

Me-Grow Enterprise: An integrated Insights Management Platform powered by AI, offering over 40 research solutions in one place, streamlining qualitative and quantitative research.

Online Qualitative Solutions: A DIY interactive platform with features like Facial Coding, Eye-tracking, and Heat Mapping.

Panel Management Solutions (PMS): A platform for panel providers to manage and engage with their panel data.

Proprietary Panels: Utilizing proprietary panels consisting of triple opt-in panelists from various segments (Consumers, Healthcare, B2B, HNIs, et al).

Tech-integrated Approach: Incorporating 10+ automated data checks.

5. Leadership & Management

Executive Team

Jasal Shah: Managing Director & CEO

Rajesh Bodke: Founding Director

Venkatesh D N: Founding Director

Anand P: Founding Director

Vineet Kishore: Associate Director - Marketing & AI Implementation

Swaminathan Balu: Director - Panel Partnerships and Supply

Preethi Murali: Associate Vice President – Operations

Rupesh Govindan: Senior Vice President - Client Engagement & Sales

Sonakshi Singh: VP - Product Development & Sales

Suhail Ahmed Shaikh: Regional Head - MEA (Middle East & Africa)

Allen Hagyu Chung: Country Head – Business Development (South Korea)

Recent Leadership Changes

Effective April 1, 2024, Velocity MR, formerly the full-service arm of Markelytics, was fully integrated in order to offer a complete research suite covering research services/solutions, insights, products, and consulting to global clients.

6. Competitive Analysis

Major Competitors

Market Xcel Data Matrix

Borderless Access

Impetus Research

Ipsos

NewtonX

Hansa Research Group Pvt. Ltd.

Spade Healthcare

Kadence

INTAGE INDIA Pvt. Ltd

Cyber Age Research

Kantar TNS

IMRIS

IMRB

Azure Knowledge Corporation

Verity Knowledge Solutions

Fingertips Typing Services

Arab Advisors Group

Sterling Global

Bixa

Vision One

The Influencer Marketing Factory

Mobile1st.com

7. Market Analysis

Market Overview

Markelytics operates in the market research industry, which is driven by the need for businesses to understand consumer behavior, market trends, and competitive landscapes.

Markelytics launched a range of DIY Research Platforms for companies & research agencies to help them uncover insights and relevant market data by themselves and at their own set of parameters, scale, and pace.

8. Strategic Partnerships

Markelytics is part of Cross Marketing Inc., which is listed on the Tokyo Stock Exchange.

Markelytics collaborates with a certified yoga instructor for a week to educate employees on the benefits of yoga, the ideal postures, and best practices in daily work routine for an ideal mind and body balance.

9. Operational Insights

Markelytics differentiates itself through its end-to-end research solutions, tech-integrated approach, global reach, and client-centric service.

The company focuses on delivering cost-effective solutions with enhanced accuracy and data quality.

Markelytics has a global footprint with offices in key strategic locations including Mumbai, San Francisco, New Jersey, London, Singapore, Seoul, Jakarta, and KSA.

10. Future Outlook

Strategic Roadmap

Markelytics aims to strengthen its position as a one-stop market research agency by continuously enhancing its service offerings and expanding its global footprint.