Market Performance Group (MPG) Company Profile

Background

Overview:
Founded in 2002, Market Performance Group (MPG) is a leading omnichannel commerce agency specializing in strategy and consulting services for the consumer packaged goods (CPG) industry. MPG offers end-to-end capabilities, including Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3PL, and FleXforce®. The company is headquartered in Holmdel, New Jersey, with a nationwide presence.

Mission and Vision:
MPG is committed to creating the best path forward—from market strategy to in-market reality—for today's fastest-growing consumer goods manufacturers and retailers. The company aims to drive growth through connected commerce solutions, leveraging the expertise of seasoned manufacturer and retailer professionals.

Key Strategic Focus

Core Objectives:
MPG focuses on delivering integrated omnichannel strategies that drive brand sales performance across both eCommerce and brick-and-mortar retailers. The company emphasizes client intimacy, top talent, and industry influence to ensure success in the rapidly evolving retail landscape.

Areas of Specialization:

• Omnichannel Strategy & Services: Developing and executing strategies that seamlessly integrate online and offline retail channels.

• Business Analytics & Insights: Providing data-driven insights to inform strategic decisions.

• Consumer Marketing & Retail Activation: Crafting marketing campaigns that resonate with consumers and drive retail engagement.

Key Technologies Utilized:
MPG leverages advanced analytics tools and platforms to provide actionable insights. The company also utilizes proprietary methodologies to develop and implement effective omnichannel strategies.

Primary Markets Targeted:
MPG serves a diverse set of large and midsized consumer products companies, as well as emerging independent brands, across various sectors including food and beverage, personal care, home goods, and over-the-counter healthcare.

Financials and Funding

Funding History:
In December 2020, Insignia Capital Group invested in MPG, leading to significant growth and expansion. In January 2024, Sentinel Capital Partners acquired MPG from Insignia Capital Group. Yukon Partners also supported this acquisition, providing mezzanine capital for the transaction.

Utilization of Capital:
The capital from these investments has been utilized to scale operations, expand service offerings, and acquire complementary businesses to enhance MPG's capabilities.

Pipeline Development

Key Acquisitions:

• Team Go (September 2024): A leading TikTok Shop Partner and social commerce agency, enhancing MPG's expertise in social commerce platforms.

• E.A. Langenfeld Associates (December 2024): A business services company providing customizable services to support brands and drive sales.

• Wodika Devine (July 2024): A boutique manufacturers’ representative company, strengthening MPG's capabilities in the grocery channel.

• The Creative Partners Group (October 2022): A retail solutions provider recognized for success in Target's omnichannel marketplace.

• 28th Labs and WingPoint Group (January 2022): Digital services agencies with expertise in building brands on Amazon and other eCommerce platforms.

• Cyrus Advisors and Select Sales & Marketing Group (May 2023): Boutique retail consulting firms with a focus on Walmart and Sam’s Club.

Target Conditions and Timelines:
These acquisitions have been strategically timed to enhance MPG's service offerings and market reach, positioning the company to meet the evolving needs of its clients in the omnichannel commerce space.

Technological Platform and Innovation

Proprietary Technologies:
MPG employs proprietary methodologies and tools to develop and implement effective omnichannel strategies, ensuring seamless integration across various retail channels.

Significant Scientific Methods:
The company utilizes advanced analytics and data-driven approaches to provide actionable insights, enabling clients to make informed strategic decisions.

Leadership Team

Key Executives:

• Jason Reiser – Chief Executive Officer: Appointed CEO in April 2025, Reiser brings over 30 years of experience in retail leadership at Walmart, Sam’s Club, Dollar General, and The Vitamin Shoppe.

• George Cleary – Executive Chair: Former CEO, Cleary transitioned to Executive Chair in April 2025, after leading MPG through significant growth and transformation.

• Marc Greenberger – Founder and Managing Partner: Greenberger has been instrumental in establishing MPG's reputation and expanding its service offerings since its inception.

• Rachel Tetreault – Vice President of eCommerce and Omnichannel: Joined MPG in January 2022, bringing extensive experience from Procter & Gamble and Ferrero USA.

• Chris Skyers – Executive Vice President, Grocery Channel: Appointed in July 2022, Skyers brings experience from his tenure at ShopRite.

Leadership Changes

Recent Appointments:

• Jason Reiser – CEO (April 2025): Succeeded George Cleary, who transitioned to Executive Chair.

• Chris Skyers – Executive Vice President, Grocery Channel (July 2022): Brought on to enhance MPG's presence in the grocery sector.

Competitor Profile

Market Insights and Dynamics:

The omnichannel commerce industry is experiencing rapid growth, driven by the increasing integration of online and offline retail channels. Companies are seeking