Company Research Report: MarketDial, Inc.

Company Overview

• Name: MarketDial, Inc.

• Mission: MarketDial is dedicated to providing accurate in-store testing data, integrating machine-learning solutions with unparalleled human support to enable businesses to make informed decisions.

• Founded: No information is available.

• Founder(s): No information is available.

• Key People:

• Morgan Davis, CEO and Co-Founder

• Johnny Stoddard, Chief Customer Officer and Cofounder

• Joey Hobson, Executive Director of Category Management

• Steve Cirulis, Chief Financial Officer

• Kristin Boyle, VP, Athlete Insights & Marketing Analytics

• Headquarters: 90 S 400 W 7th Floor, Salt Lake City, UT 84101

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: MarketDial is known for its cloud-based software that enables brick-and-mortar retail companies to perform A/B tests efficiently to optimize promotions and store productivity.

Products

• Automated A/B Testing Platform:

• Description: MarketDial automates A/B testing for retail stores, allowing businesses to test innovations on a small scale to evaluate the full-scale impact accurately.

• Key Features:

• In-store test design and analysis

• Automated algorithms for representativeness, comparability, and lift

• User-friendly interface enabling quick test creation

• Integrated machine-learning for optimal test controls

• Comprehensive client support with no hidden costs

Recent Developments

• New Product Launches:

• Explore AI (announced November 28, 2023): A generative AI tool for retail discovery designed to provide immediate visual answers to complex data questions.

• New Partnerships:

• Casey’s General Stores (announced May 1, 2023): Partnership aimed at providing a centralized solution to automate data science for in-store testing.

• DICK’S Sporting Goods (announced October 25, 2022): Multi-year partnership to employ MarketDial’s cloud-based software for testing in-store solutions pre-implementation.

• HappyOrNot (announced June 27, 2024): Strategic partnership to enhance retail insights.

• Recent Achievements:

• Received Top Workplace award for the second consecutive year as of October 30, 2023.

• Successful lawsuit resolution against a Mastercard subsidiary.

• New Features/Enhancements:

• No information provided on specific feature enhancements to existing products.

This report summarizes available data about MarketDial, Inc., highlighting its operational focus, recent developments, and provided retail solutions, along with notable partnerships that aim to enhance retail analytics capabilities.