Marketing Week Mini MBA with Mark Ritson
Overview
The Marketing Week Mini MBA with Mark Ritson is a premier educational series crafted to deliver MBA-level marketing education in a flexible, online format. Founded by Mark Ritson, an acclaimed marketing professor with a significant background in academia and consulting, these courses are designed for marketers seeking to enhance their skills while maintaining professional duties. This program is entirely online, making it accessible to a global audience.
Course Offerings
The Mini MBA series features three principal courses:
- Mini MBA in Marketing
- Mini MBA in Brand Management
- Mini MBA in Management
These courses provide comprehensive marketing modules similar to those found in traditional MBA programs and include practical, applied learning experiences. Students are given the opportunity to engage through Q&A sessions with Mark Ritson and take optional exams to validate their skills.
Achievements and Impact
Since 2016, over 25,000 individuals from more than 86 countries have completed the Mini MBA series. It boasts a high satisfaction rate, with 94% of its alumni reporting increased confidence in their marketing roles. Furthermore, the program is supported by a Net Promoter Score (NPS) of +77, with over 90% of graduates recommending the course to others.
Leadership Team
- Mark Ritson: Founder and marketing expert with a PhD in Marketing, having served as a professor at institutions like the London Business School and Melbourne Business School. His consultancy experience includes working with elite brands such as LVMH, Dom Perignon, and News Corp.
- Tim Plyming: Managing Director with extensive experience from The Open University, responsible for guiding the strategic growth of the Mini MBA series.
- Sam Halkyard: Brand Director, working alongside the leadership team to enhance the program's offerings and reach.
Strategic Vision
The Mini MBA's mission is to advance individual marketing skills while promoting a shared understanding of effective marketing strategies. The program focuses on improving tactical capabilities and shaping strategic marketing practices, empowering companies to tackle challenges collaboratively and innovatively.
Competitor Profiling
Market Position and Reputation
Run by esteemed marketing professional Mark Ritson, the Mini MBA series has carved a reputable presence in the market with positive feedback confirming its practical approach and significant impact on marketing careers. It continues to dominate with an impressive Net Promoter Score (NPS).
Competitors and Market Alternatives
In addition to its own suite, the Mini MBA faces competition from other renowned programs such as:
- Rutgers Digital Marketing Mini MBA
- Cornell Marketing Strategy Program
These alternatives offer similar strategic digital marketing insights but differ in content focus and delivery formats.
Unique Selling Proposition
The Marketing Week Mini MBA stands out by delivering a practical and immediately applicable learning experience. Its flexibility and accessibility are tailored for professionals managing full-time jobs alongside their pursuit of personal and professional development.
Strategic Insights for Marketers
Marketers aiming to connect with this program's participants or alumni should emphasize the career progression opportunities and real-world application of skills derived from the course. The reputable image of Mark Ritson and the course's alignment with current professional standards through CPD accreditation offer persuasive advantages. Engaging with industry leaders associated with the program may also provide strategic benefits and collaborative opportunities.
Go to [Marketing Week Mini MBA LinkedIn](https://www.linkedin.com/school/marketing-week-mini-mba-with-mark-ritson/) for more details about the alumni community and professional networking opportunities.
