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Marketingheap

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Company Research Report: MarketingHeap Automation



Company Overview



Name


MarketingHeap Automation

Mission


No information is available

Founded


No information is available

Founders


No information is available

Key People


  • Marcel van Nuil: Founder & CEO

  • Lars van den Bosch: CTO

  • Cas van der Linde: Software Engineer

  • Daniel Thomassen: Software Engineer

  • Sven Peeters: Consultant

  • Roxanne van der Spek: Back Office

  • Ferhat Ileri: Consultant

  • Alex Benou: Marketing Intelligence Specialist (IKUU)

  • Linux: Security Director


Headquarters


No information is available

Number of Employees


No information is available

Revenue


No information is available

Known For


MarketingHeap Automation is known for providing a unique open-source marketing automation solution based on Mautic. It is continuously developed by a broad community of developers and offers an array of integrations, a high level of security, and customizable features at an affordable price.

Products



Overview


MarketingHeap Automation offers a comprehensive marketing automation platform, known for its integration capabilities, security features, and high adaptability to user needs. Here are the primary product features and their descriptions:

1. Management Dashboard
  • Description: An easy-to-manage interface for overseeing all marketing automation activities.

  • Key Features: User-friendly design, customizable layout, comprehensive analytics, and insights tracking.


2. Integrations
  • Description: Various integrations available to connect with websites, CRM, E-commerce, and social media.

  • Key Features: Multiple connectivity options, seamless data flow, and compatibility with various third-party applications.


3. Symfony PHP Framework
  • Description: A high-quality, fast, and secure PHP framework supporting the platform's development.

  • Key Features: High reliability, enhanced performance, robust security measures.


4. Data Collection & Insights
  • Description: Collects data from various sources to provide detailed insights.

  • Key Features: Lead data collection from websites, emails, forms, detailed report generation, visual analytics.


5. Campaign Management
  • Description: Automate contact-driven and time-driven marketing campaigns.

  • Key Features: Schedule emails, configure triggers based on user actions, combine different campaign types.


6. Contact & Lead Management
  • Description: Organize and manage leads and contacts efficiently.

  • Key Features: Distinguish between visitors and known contacts, manage contact records, lead scoring and nurturing.


7. Components & Content Management
  • Description: Manage assets, dynamic website content, forms, and landing pages.

  • Key Features: Asset management, dynamic content creation, form builder, landing page customization.


8. Communication Channels
  • Description: Manage and operate various channels like emails, SMS, web notifications, and social media.

  • Key Features: Pre-built templates, tracking and monitoring, real-time notifications.


Key Features Summary



  • Open Source Nature: Continuous updates, community-driven development.

  • GDPR Compliance: Easy management and exportation of contact information.

  • Multi-Channel Communication: Emails, SMS, push notifications, social media.

  • Comprehensive Analytics: Custom report generation, advanced insights, and visual dashboards.

  • Marketing Automation: Automate repetitive tasks, manage complex campaigns, dynamic content display.


Recent Developments



New Product Launches


No information is available

New Features Added


  • Automatic Updates: Regular updates and new plugin integrations.

  • Advanced Plugins: Continued development and addition of new plugins to enhance functionality.


Partnerships


MarketingHeap Automation teams up with various partners:
  • IKUU: Hyperintelligent customer data platform for real-time insights.

  • NewHeap: Provides software and web development.

  • Leadinfo: Lead generation software.

  • Hostbusters: Hosting services provider.

  • Linprofs: Linux and Red Hat expertise provider.

  • Engarde: Marketing strategy development.


Conclusion


MarketingHeap Automation presents a robust and adaptable marketing automation platform, leveraging the strengths of open-source technology to provide high-quality, cost-effective solutions. Their continuous development and community engagement ensure that the platform remains innovative and aligned with market demands.