MI

Marketsource Inc.

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MarketSource: Company Research Report



Company Overview



  • Name: MarketSource, an Allegis Group company

  • Mission: To deliver better outcomes for the world’s most iconic brands through sales acceleration. They design and operationalize managed sales and customer experience solutions that are purpose-built and tech-enabled to provide measurable improvements in business outcomes.

  • Founded: MarketSource was part of a broader Allegis Group initiative that began with Aerotek in 1983. Specific founding details for MarketSource alone were not provided.

  • Key People:

  • Rick Haviland, President

  • Mark Mueller, Chief Financial Officer

  • Chris Walter, VP Strategic Enterprise Services

  • Vinay Nayak, VP Retail

  • Scott Krueger, President, Salelytics

  • Headquarters: No specific headquarters location is mentioned in the provided data.

  • Number of Employees: MarketSource benefits from Allegis Group's robust infrastructure, which employs more than 25,000 full-time employees and 450,000 contract employees annually. MarketSource's specific employee count is not provided.

  • Revenue: No specific revenue figures are available.

  • Known For: MarketSource is recognized for its sales acceleration services, providing managed sales and customer experience solutions across B2B and retail environments for companies in automotive, healthcare, IT, and consumer electronics sectors, among others.


Products



  • Solutions Offered:

  • Direct Sales: Tailored solutions to increase market share and improve sales outcomes directly for brands.

  • Indirect Sales: Providing sales strategies that include channel partners and various sales models.

  • Customer Success: Programs designed to deliver exceptional customer experiences and foster long-term loyalty.

  • Sales Support: Comprehensive support function to bolster sales operations.

  • Lead Generation: Innovative methods for expanding client bases and identifying new sales opportunities.

  • Automotive Services: Specialized focus on sales programs within the automotive industry.

  • Key Features:

  • Intelligent territory coverage and right-sourced teams.

  • Extensive use of technology to enhance sales processes.

  • Proprietary Define-to-Design™ process for program optimization.

  • Data-driven decision making with advanced GIS and spatial analytics tools.

  • High Level Description: The products and services are focused on sales acceleration by integrating purpose-built solutions and advanced technologies into existing business models to improve efficiency, performance, and outcomes.


Recent Developments



  • Recent Acquisitions:

  • MarketSource acquired Salelytics, enhancing capabilities with AI-supported contact center services, strengthening offerings in inside sales and inbound support.

  • Launch and Features:

  • No specific new product launches were noted.

  • Partnerships:

  • Expanded Salelytics acquisition provides synergies in healthcare, logistics, pharma, and consumer packaged goods sectors.


Summary



MarketSource is a sales acceleration leader known for its strategic partnerships with some of the world's most iconic brands. While specific financial figures aren't available, the breadth of services across multiple sectors highlights its diverse capabilities and sustained growth. Their most recent acquisition of Salelytics aligns with their objective to provide comprehensive sales and customer experience solutions tailored to today’s digital and dynamic environment. Through its association with Allegis Group, MarketSource benefits from the scalability and infrastructure support that has solidified its position as a preferred partner for companies aiming to boost their market presence and sales effectiveness.