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Marketstar


Company Information



Company Name: MarketStar
Industry: Outsourced Inside Sales, Partner Enablement, Customer Success
Founded: 1988
Headquarters: Ogden, Utah
Website: [MarketStar](https://www.marketstar.com)
Revenue: Information not provided
Employee Strength: 3,950 global employees
Global Presence: Covers 90+ countries with remote, in-office, and hybrid operations

Key Services


  • Outsourced Inside Sales

  • Partner Channel Sales

  • Customer Success Solutions

  • Revenue Operations

  • Revenue Strategy & Design


Key Achievements


  • Annual Client Revenue Growth: $10B+

  • CSAT Scores: ~94%

  • Average Goal Attainment: ~103%

  • Significant Community Contributions: Over 5,000 annual community service hours


Leadership Team


Keith Titus - President & CEO


  • Roles and Responsibilities: Leads long-term strategic planning with a focus on revenue growth strategies. Took over following the retirement of former CEO Dave Treadway on December 31, 2018.


Ben Kaufmann - Chief Financial Officer (CFO)


  • Roles and Responsibilities: Sets strategic financial vision, directs finance, accounting, and legal teams. Ensures financial stability and regulatory compliance.


Paul Grant - Chief Customer Officer (CCO)


  • Roles and Responsibilities: Oversees customer relations, focuses on improving customer satisfaction and retention, and directs strategies to enhance customer experience and value delivery.


Justin Nalder - Executive Vice President, Operations


  • Roles and Responsibilities: Manages day-to-day operations, optimizes resource allocation, and ensures efficient service delivery. Plays a crucial role in operational planning and execution.


MarketStar's Core Values


1. You Belong: Fostering an inclusive environment for all employees.
2. All In Every Day: Commitment to putting maximum effort into daily tasks.
3. Leaders Who Amplify: Promoting leadership qualities at all levels.
4. Masters of Our Craft: Striving for excellence in service delivery.
5. We Care: Emphasizing customer care and employee well-being.
6. Creativity That Impacts: Encouraging innovative solutions and ideas.

Recent Initiatives and Innovations


  • MarketStar Labs: A hub for developing transformative technologies to deliver scalable, impactful solutions.

  • Community Growth Efforts: Through the MarketStar Foundation, the organization prioritizes educational opportunities, self-reliance, and community building.


Case Studies Highlight


  • 4X Surge in Conversions: Successful demand generation strategies leading to a significant increase in client conversions.

  • Revenue Growth for Leading Search Engine Platform: Expertise in B2B sales and customer success drove a 3.5X revenue increase and market share expansion in the English-speaking SMB segment.

  • SMB Advertiser Churn Reduction by 2.3X: Implemented strategic customer retention processes to significantly reduce churn rates among SMB advertisers.



Competitor Profile



Primary Competitors


MarketSource


  • Services: Sales acceleration, managed sales, and customer experience solutions.

  • Distinctive Characteristics:

  • Part of Allegis Group.

  • $1.1 billion in revenue.

  • Tech-enabled solutions and differentiated sales strategies using intelligent territory coverage and purpose-built teams.

  • Key Resources:

  • Extensive GIS and analytics tools for territory coverage.

  • Advanced sales tech stack and integrated performance management.


Acquirent


  • Services: Outsourced B2B sales, lead generation, full-cycle sales.

  • Distinctive Characteristics:

  • High emphasis on recruiting, training, and managing sales teams.

  • Recognized three times by Inc. 5000 as one of America's fastest-growing privately held companies.

  • Key Resources:

  • Rich talent pool recruitment from Chicago, Indianapolis, and DC.

  • Recent acquisition of Vorsight scales their lead generation capabilities.


BDS Marketing


  • Services: Retail marketing, product marketing, brand advocacy.

  • Distinctive Characteristics:

  • Strong retail focus, providing field marketing and retail merchandising.

  • Key Resources:

  • Advanced analytics to study consumer behavior and enhance in-store experience.


GMR Marketing


  • Services: Experiential marketing, event marketing.

  • Distinctive Characteristics:

  • Deep expertise in creating engaging brand experiences.

  • Key Resources:

  • Innovative event management and brand storytelling techniques.


StratMar Retail Services


  • Services: Retail sales and services outsourcing, management of retail operations.

  • Distinctive Characteristics:

  • Specialized in optimizing in-store sales strategies.


Alternatives and Secondary Competitors


SuccessCOACHING


  • Services: Customer success training, education programs, consulting.

  • Distinctive Characteristics:

  • Accredited courses in Customer Success Management.

  • Key Resources:

  • Targeted training programs backed by consultancy expertise.


Winning by Design


  • Services: B2B revenue consulting, sales training.

  • Distinctive Characteristics:

  • Remote and asynchronous selling training.

  • Open source revenue transformation frameworks.

  • Key Resources:

  • Comprehensive visual blueprints and data-driven sales optimization techniques.


KlientBoost


  • Services: Performance marketing, PPC advertising, conversion rate optimization.

  • Distinctive Characteristics:

  • Strong focus on ROI-driven marketing solutions.

  • Key Resources:

  • Competitive expertise in PPC and landing page design, with highly creative and engaging execution.


LifeVantage


  • Services: Nutraceutical sales, direct sales distributor networks.

  • Distinctive Characteristics:

  • Pioneer in nutrigenomics.

  • Key Resources:

  • Highly effective Network Marketing strategies for product distribution.


Insights for MarketStar


  • Positioning in Culture and Performance:

MarketStar ranks 1st in Overall Culture Score across platforms, highlighting strong internal management and employee satisfaction, crucial for retaining top talent and maintaining high service standards.

  • Growth Strategies:

Competitors like MarketSource leverage tech-enabled solutions, indicating an industry trend towards integrating advanced technologies like GIS for better market coverage. Emulating such strategies could enhance MarketStar’s competitive edge.

  • Client Diversification:

The diverse clientele among competitors, from SaaS companies to retail giants, underscores the importance of a broad service spectrum. MarketStar could benefit from expanding its reach into niche markets or developing specialized service offerings to capture a wider audience.

  • Training and Development:

Companies such as Winning by Design emphasize continuous training and process optimization rooted in data analytics—key practices MarketStar can adopt or enhance to improve their value proposition and drive client success.

By integrating advanced technologies and a comprehensive market approach, MarketStar can sustain its leadership position while exploring new growth avenues through innovation and strategic client engagement.