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Marsham Natural Products Broker

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Overview



Marsham Natural Products Broker, based in Concord, Ontario, is a prominent player in the Canadian natural and organic products brokerage industry. Established in 1990, Marsham specializes in representing diverse grocery and non-grocery products across Canada, serving all major trade sectors, including traditional grocery and non-grocery Consumer Packaged Goods (CPGs). The firm's notable clientele includes retailers such as Loblaw, Walmart, Costco, Sobeys, Metro, and Whole Foods. Leveraging over three decades of industry expertise, Marsham is renowned for providing comprehensive brokerage solutions, ranging from brand management to distributor management and retail coverage.

Key Highlights



  • Industry Focus: Operates within natural and organic segments, providing full-service brokerage solutions.

  • Company Size and Revenue: Employs between 11 to 69 employees with annual revenue estimated to be between $5 million to $25 million USD.

  • Location: Headquartered at 35 Romina Drive, Concord, Ontario.


Leadership Team



  • Derek Marsham, President: Notable for building and selling a $100 million business for $419 million. Focuses on strategic growth and leadership.

  • Franco Vieni, Chief Operating Officer: Oversees operational efficiency and strategic alignment with a strong background in sales.

  • Peter Erdelsky, Executive Vice President of Sales: Drives sales and client services with a wealth of CPG industry experience.

  • Felicia Silver, SVP Innovation & Brand Development: Oversees brand development and innovation strategies.

  • Jennifer Davis, SVP National Accounts: Manages national accounts, ensuring strategic alignment and growth.

  • Nicole Assouad, SVP Quebec: Provides strategic leadership for Quebec operations.

  • Tara Morrison, SVP Western Canada: Manages Western Canadian market strategy.

  • Lori Bygrave, SVP Distributor Development: Specializes in distributor partnerships.

  • Kyle Marsham, Executive Vice President of Marketing: Leads innovative marketing strategies.

  • Paul Marsham, Owner (in competitor profile context): Leads with a vision for revenue optimization.


Strategic Initiatives and Recent Activities



Marsham Natural Products Broker actively engages in industry events such as the Natural Products Expo West and the Canadian Health Food Association events, demonstrating their commitment to market growth and networking. Participation in these events reflects the company's dedication to promoting natural products and engaging with stakeholders.

Key Insights



  • Innovation and Growth: Focuses on accelerating growth for natural and organic brands in Canada with advanced strategic solutions.

  • Market Expansion: Prioritizes expanding reach within Canada, targeting regions such as Quebec and Western Canada through strategic leadership.


Competitor Landscape



Marsham Natural Products Broker operates in a competitive space with several notable competitors:

1. Voortman Cookies: Specializes in baked products with revenue of $107.7 million and 319 employees.
2. Reko Pizzelle Cookies: Focuses on Italian-style waffle cookies with $10.4 million in revenue and 48 employees.
3. RDJ Bakeries Ltd.: Emphasizes diverse bakery products with revenue of $109.7 million and 325 employees.
4. Brunswick Bierworks: Known for premium beverage production and contract brewing services.
5. Mother Raw: Offers plant-based, allergen-free dressings, with support from Whitecap Venture Partners.

Contact and Social Engagement



  • Corporate Office Address: 35 Romina Drive, Concord, Ontario L4K 4Z9.

  • Phone: (905) 881-4762.

  • Social Media Engagement: Active on LinkedIn and Instagram, engaging stakeholders and promoting services.


This comprehensive report provides essential insights into Marsham Natural Products Broker's structure, leadership, strategic initiatives, and competitive landscape, equipping stakeholders with the necessary information to understand and engage with the company effectively.