Company Research Report: Martínez Calderón Co.
Company Overview
Name
Martínez Calderón Co. (The Co.)
Mission
Martínez Calderón Co. aims to empower socially-conscious brands and immigrant entrepreneurs to connect with diverse audiences through bilingual, community-focused, and radically progressive branding strategies that challenge the status quo and drive meaningful impact.
Founding Information
- Founded By: Saïd Martínez Calderón
- Founder Background: A native of Mexico City and an experienced professional with over 15 years of experience in branding, marketing, web design, and web development.
Key People
- Saïd Martínez Calderón: Founder and leader of the company.
Headquarters
The company is headquartered in Washington, DC.
Number of Employees
No information is available.
Revenue
No information is available.
Core Specialization
The Co. specializes in social enterprise and the independent creative market. The company is known for its focus on community-first and international-second approach.
Products and Services
Overview
Martínez Calderón Co. offers various brand strategy consulting services tailored for alternate founders who prioritize diversity, equity, inclusion, and sustainability.
Key Products and Services
1. The Brandstorm™
- Description: A comprehensive process to identify the client’s position, audience, and brand strategy.
- Key Features:
- Three-hour online workshop.
- Brand and marketing strategy development.
- Actionable, prioritized game plan in a PDF format.
- Cost: $600 USD.
2. Identity Design
- Description: Full-service design implementation for organizations including logo, website, social media, and marketing automations.
- Key Features:
- Development of an identity system.
- Creation of a brand book for consistency across all assets.
- Cost: Starts at $5000 USD, based on specific needs.
3. Online Courses
- Description: Self-paced online courses designed to help entrepreneurs validate proof-of-concept and secure their first client, customer, or investor.
- Key Features:
- Tactics for brand strategy and positioning.
- Focus on practical applications.
Recent Developments
New Products and Features
No information is available on new products launched or new features added to existing products.
Partnerships and Collaborations
No information is available on new partnerships.
Additional Insights:
- Brandstorm Process:
- Kick-off Call: A 10-minute Q&A session for potential clients to assess compatibility.
- Collaborative Sessions: An online workshop to uncover unique brand and marketing strategies.
- Customized Solutions: Offering unique, non-corporate solutions to position the brand as an authority in its industry.
- Educational Content:
- Martínez Calderón Co. also offers multiple guides and insights posted on their website, tackling topics from branding basics and logo creation to advanced brand strategy and cultural branding.
Conclusion
Martínez Calderón Co. is a brand consultancy firm operating in Washington, DC, dedicated to fostering diversity, equity, and inclusion through their specialized services. Led by Saïd Martínez Calderón, the company has carved a niche within the social enterprise and independent creative market by providing tailored brand strategy solutions that seek to align values, narratives, and branding efforts for greater market impact.
Note: This report includes all available information derived from the provided data. Fields with no available information have been duly noted as such.
