Company Research Report: Maru Group
Company Overview
- Name: Maru Group
- Mission: Maru Group aims to integrate innovative software with advisory expertise to empower clients with real-time insights and informed decision-making.
- Founded: 2016
- Founders: Specific founders are not mentioned.
- Key People:
- Ged Parton, CEO
- Todd Trautz, Chief Innovation & Solutions Officer
- Andrew Grenville, Chief Research Officer
- Headquarters: London, England
- Number of Employees: 201-500
- Revenue: No information is available.
- Known For: Maru Group is recognized for its powerful research software platforms and advisory services, particularly the Maru/HUB platform. The company is distinguished by its focus on System 1 apps and advanced data collection methodologies.
Products
- Maru/HUB Platform
- Description: A proprietary platform offering comprehensive research capabilities including data integration and real-time analysis of behavioral, transactional, and attitudinal information.
- Key Features:
- Text analytics
- Advanced reporting
- Survey authoring
- Data visualization
- Machine learning for unstructured data
- Best-in-class security and compliance
- Advisory Services
- Description: Combines deep industry expertise with proprietary tools to drive innovative customer experiences and insights.
- Key Features:
- Insight community management
- Tracking and employee research solutions
- Qualitative and quantitative insights
Recent Developments
- Partnerships and Acquisitions:
- In October 2022, Maru Group was acquired by Stagwell to enhance its position in the global insights market.
- Product Launches:
- In August 2022, launched the world’s first implicit response data collection platform.
- Launched "Emotion in CX," a solution to capture customer emotion through passive data collection techniques in March 2021.
- Leadership Appointments:
- Michelle Walkey appointed as Managing Director for Maru/Matchbox U.K. in February 2022.
- Two senior appointments in the technology and media divisions in November 2021: Patricia Chapin-Bayley and Loukas Tziotis.
- Innovation:
- Continuously expanding capabilities through Maru/HUB, which processes tens of millions of surveys yearly.
- Focus on System 1 and System 2 tools to deepen consumer understanding.
- Industry and Market Position:
- Maru Group is a leader in adapting to tech advancements within the insight industry, offering tools and methodologies to provide faster, high-quality data solutions.
The report presented covers the available data pertaining to Maru Group's operations, products, and strategic developments while acknowledging areas where specific information is unavailable.
