MG

Maru Group

www.marugroup.net link_icon

Company Research Report: Maru Group



Company Overview



  • Name: Maru Group

  • Mission: Maru Group aims to integrate innovative software with advisory expertise to empower clients with real-time insights and informed decision-making.

  • Founded: 2016

  • Founders: Specific founders are not mentioned.

  • Key People:

  • Ged Parton, CEO

  • Todd Trautz, Chief Innovation & Solutions Officer

  • Andrew Grenville, Chief Research Officer

  • Headquarters: London, England

  • Number of Employees: 201-500

  • Revenue: No information is available.

  • Known For: Maru Group is recognized for its powerful research software platforms and advisory services, particularly the Maru/HUB platform. The company is distinguished by its focus on System 1 apps and advanced data collection methodologies.


Products



  • Maru/HUB Platform

  • Description: A proprietary platform offering comprehensive research capabilities including data integration and real-time analysis of behavioral, transactional, and attitudinal information.

  • Key Features:

  • Text analytics

  • Advanced reporting

  • Survey authoring

  • Data visualization

  • Machine learning for unstructured data

  • Best-in-class security and compliance


  • Advisory Services

  • Description: Combines deep industry expertise with proprietary tools to drive innovative customer experiences and insights.

  • Key Features:

  • Insight community management

  • Tracking and employee research solutions

  • Qualitative and quantitative insights


Recent Developments



  • Partnerships and Acquisitions:

  • In October 2022, Maru Group was acquired by Stagwell to enhance its position in the global insights market.


  • Product Launches:

  • In August 2022, launched the world’s first implicit response data collection platform.

  • Launched "Emotion in CX," a solution to capture customer emotion through passive data collection techniques in March 2021.


  • Leadership Appointments:

  • Michelle Walkey appointed as Managing Director for Maru/Matchbox U.K. in February 2022.

  • Two senior appointments in the technology and media divisions in November 2021: Patricia Chapin-Bayley and Loukas Tziotis.


  • Innovation:

  • Continuously expanding capabilities through Maru/HUB, which processes tens of millions of surveys yearly.

  • Focus on System 1 and System 2 tools to deepen consumer understanding.


  • Industry and Market Position:

  • Maru Group is a leader in adapting to tech advancements within the insight industry, offering tools and methodologies to provide faster, high-quality data solutions.


The report presented covers the available data pertaining to Maru Group's operations, products, and strategic developments while acknowledging areas where specific information is unavailable.