Marxent Labs, LLC, operating under the brand name 3D Cloud™, is a leading provider of 3D visualization and augmented reality (AR) solutions tailored for the furniture, kitchen, bath, office, and outdoor retail sectors. Established in 2011 and headquartered in St. Petersburg, Florida, Marxent's mission is to revolutionize the retail experience by enabling consumers to configure, design, and visualize high-consideration products through immersive 3D and AR technologies. The company's innovative approach has positioned it as a significant player in the software industry, particularly within the realms of 3D technology and augmented reality.
Marxent's strategic focus centers on delivering comprehensive 3D digital asset management and product visualization platforms. Their flagship offering, the 3D Cloud™ platform, integrates 3D visualization with a suite of AR and virtual reality (VR) technologies, empowering clients to configure and customize big-ticket items, thereby enhancing buyer confidence and driving sales. The company primarily targets the home improvement and furnishings markets, serving prominent clients such as a major US home improvement retailer, Kingfisher plc., Ashley, La-Z-Boy, HNI, and MillerKnoll.
Since its inception, Marxent has secured a total funding of approximately $28.7 million across multiple funding rounds. Notable investors include Detroit Venture Partners, which led a $10 million Series B round in April 2016. The capital raised has been strategically allocated to enhance product development, expand market reach, and strengthen the company's technological infrastructure.
Marxent's technological platform is distinguished by its proprietary 3D Cloud™ platform, which offers a full-service omnichannel solution for enterprise retailers pursuing a 3D content strategy. This platform facilitates 3D asset reuse across various applications, including 3D Room Planners, Virtual Reality Showrooms, Augmented Reality Apps and SDKs, 360 Product Spins, and 3D Product Configurators. The company's innovation is further evidenced by its portfolio of patents, such as technologies for 3D placement of virtual objects from a 2D layout and enhanced product visualization with web-based AR user interface features.
The leadership team at Marxent comprises experienced professionals dedicated to driving the company's vision:
- Beck Besecker, Co-Founder and CEO, brings a wealth of experience from his previous role as Chief Development Officer at Catalina.
- Barry Besecker, Co-Founder and CTO, has a strong background in technology and innovation.
- Rick Hanley, Chief Financial Officer, oversees the company's financial strategy and operations.
- Sonia Schechter, Chief Marketing Officer, leads the company's marketing initiatives and brand strategy.
In April 2025, Marxent appointed Geoffrey Mark, a former Crate and Barrel CGI leader, as Executive Director for Office and Home Furnishings, signaling the company's commitment to enhancing its leadership team and expanding its market presence.
The market for 3D visualization and AR solutions in the retail sector is experiencing significant growth, driven by increasing consumer demand for interactive and immersive shopping experiences. Marxent faces competition from several key players:
- Augment: A Paris-based company specializing in AR solutions for the retail industry.
- RestAR: Founded in 2017, RestAR focuses on providing AR solutions for e-commerce platforms.
- Threekit: Established in 2005, Threekit offers 3D and AR visualization tools for product customization.
These competitors, along with others like EON Reality and Daqri, contribute to a dynamic and rapidly evolving competitive landscape.
Marxent has established significant collaborations and partnerships to bolster its market position and innovation capacity. Notably, the company has worked with major retailers and manufacturers, including Macy's, Target, Ashley Furniture, Bob's Discount Furniture, and American Furniture Warehouse, to implement its 3D and AR solutions, thereby enhancing the customer shopping experience and driving sales.
Strategically, Marxent differentiates itself through its comprehensive 3D Cloud™ platform, which offers a full-service omnichannel solution for enterprise retailers. This platform's ability to facilitate 3D asset reuse across various applications provides a distinct competitive advantage, enabling clients to offer immersive and interactive shopping experiences that drive customer engagement and sales.
Looking ahead, Marxent is poised to capitalize on the growing demand for 3D and AR solutions in the retail sector. The company's strategic roadmap includes continuous enhancement of its 3D Cloud™ platform, expansion into new markets, and the development of innovative solutions that align with evolving consumer preferences. By leveraging its technological expertise and strong industry partnerships, Marxent is well-positioned to achieve its future objectives and maintain its leadership in the 3D visualization and AR space.
For more information, visit Marxent's official website at marxentlabs.com.
