Mary Hall Freedom Village, Inc. Market Research Report

Background

Overview

Mary Hall Freedom Village, Inc. (MHFV) is a non-profit organization dedicated to empowering women, children, veterans, and families to break the cycles of homelessness, addiction, and poverty. Established in 1996, MHFV has grown from serving a single woman in an apartment to providing comprehensive services to over 800 women and children annually. The organization operates primarily in the Metro Atlanta area, offering a holistic approach to recovery and self-sufficiency.

Mission and Vision

MHFV's mission is to empower individuals to end the cycles of homelessness, addiction, and poverty. The organization envisions a community where women and families achieve stability, self-sufficiency, and a renewed sense of purpose.

Primary Area of Focus

The organization focuses on providing residential substance abuse treatment, supportive housing, career development, and family services. These services are designed to address the behavioral, educational, economic, and housing challenges faced by their clients.

Industry Significance

MHFV is recognized as a national leader in gender-specific behavioral healthcare, housing, and support services. Its comprehensive programs have transformed the lives of thousands, contributing significantly to the fight against homelessness and addiction in the United States.

Key Strategic Focus

Core Objectives

Empowerment: Equip women, children, veterans, and families with the tools and support needed to achieve self-sufficiency.

Comprehensive Services: Offer a continuum of care that addresses the multifaceted challenges of homelessness, addiction, and poverty.

Community Integration: Facilitate the successful reintegration of clients into society through stable housing and employment opportunities.

Specific Areas of Specialization

Substance Abuse Treatment: Provide residential and outpatient programs tailored to the needs of women and families.

Supportive Housing: Offer emergency, transitional, and permanent housing solutions to facilitate the transition from homelessness to stability.

Career Development: Implement programs like Work NOW and Freedom Academy to enhance employability and financial independence.

Family Services: Deliver childcare, family education, and counseling to support the well-being of children and parents.

Key Technologies Utilized

While specific technological platforms are not detailed in the available sources, MHFV likely employs case management software, data analytics tools, and digital communication platforms to enhance service delivery and operational efficiency.

Primary Markets or Conditions Targeted

Homelessness: Address the immediate and long-term needs of homeless women, children, veterans, and families.

Addiction: Provide specialized treatment programs for individuals struggling with substance abuse.

Poverty: Offer career development and educational programs to break the cycle of poverty.

Financials and Funding

Funding History

MHFV has secured funding through various channels, including grants from foundations, individual donations, and government support. In the fiscal year ending June 2024, the organization reported total revenues of $7,023,623 and expenses of $7,186,955.

Total Funds Raised

The organization has raised over $7 million in the fiscal year ending June 2024.

Notable Investors

Significant grants have been received from:

The Home Depot Foundation and Homer Fund: $225,000 to assist local charities.

Tim & Lauren Schrager Family Foundation: $87,865 for general and unrestricted purposes.

Truist Foundation: $50,000 for general operating support.

Intended Utilization of Capital

The funds are allocated across various programs, including treatment services, supportive housing, career development, and family services, to support the organization's mission and operational needs.

Pipeline Development

As a non-profit organization, MHFV does not have a product pipeline in the traditional sense. However, the organization continually develops and refines its programs to meet the evolving needs of its clients. Recent initiatives include the expansion of the Freedom Academy 2.0 career development program and the enhancement of family services through the Innovative Minds Learning Center (IMLC).

Technological Platform and Innovation

Proprietary Technologies

Specific proprietary technologies are not detailed in the available sources.

Significant Scientific Methods

MHFV employs evidence-based practices in its treatment programs, including cognitive-behavioral therapy, motivational interviewing, and trauma-informed care.

AI-Driven Capabilities

There is no specific information available regarding the use of AI-driven capabilities within MHFV's operations.

Leadership Team

Executive Profiles

Lucy Hall: Chief Executive Officer. Lucy Hall founded Mary Hall Freedom Village in 1996, addressing the need for residential substance treatment services for women in the Metro-Atlanta area.

Kimberly Thomas: Chief Operating Officer.

Yvonne Hall: Chief Financial Officer.

Adam Rose: Fiscal Director.

Tametrice Jones: Behavioral Health Director.

Key Contributions

The leadership team has been instrumental in expanding MHFV's services, securing funding, and fostering partnerships to enhance program offerings.

Competitor Profile

Market Insights and Dynamics

The non-profit sector addressing homelessness, addiction, and poverty is competitive, with numerous organizations vying for funding and partnerships. MHFV distinguishes itself through its comprehensive, gender-specific programs and strong community partnerships.

Competitor Analysis

While specific competitors are not detailed in the available sources, MHFV operates in a landscape with other non-profits and government programs focused on similar missions. MHFV's unique approach and established reputation provide a competitive edge.

Strategic Collaborations and Partnerships

MHFV collaborates with various organizations, including:

The Home Depot Foundation and Homer Fund: Provided significant funding to assist local charities.

Tim & Lauren Schrager Family Foundation: Offered unrestricted funding to support MHFV's mission.

Truist Foundation: Contributed to general operating expenses.

These partnerships enhance MHFV's capacity to deliver services and expand its reach.

Operational Insights

MHFV's strategic considerations include maintaining financial sustainability, expanding program offerings, and strengthening community partnerships. The organization's comprehensive service model and dedicated leadership position it well to address the complex issues of homelessness, addiction, and poverty.