Masar Alnumou Finance Company Profile

Background

Masar Alnumou Finance, established in 2010 as a closed joint-stock company in Riyadh, Saudi Arabia, specializes in providing Sharia-compliant financial solutions. The company offers a diverse range of products, including personal financing, real estate personal financing, and small and medium enterprise financing. These offerings are designed to meet various personal, residential, and commercial financial needs.

Key Strategic Focus

Masar Alnumou Finance's strategic focus centers on delivering innovative, Sharia-compliant financial products that cater to a broad customer base. The company emphasizes enhancing customer satisfaction and expanding its market presence through technological advancements and strategic partnerships. A notable initiative includes the collaboration with Newgen Software in March 2024 to implement a Retail Banking solution aimed at streamlining the personal loan origination process, thereby reducing loan booking time to just five minutes.

Financials and Funding

As of September 2025, Masar Alnumou Finance reported annual revenues between $10 million and $50 million, indicating a solid market position with growth potential. In September 2025, the company signed a framework agreement valued at SAR 7.73 million with Purity for Information Technology Co. to provide IT managed services over a 24-month period, reflecting its commitment to technological enhancement.

Pipeline Development

The company is actively expanding its service offerings and operational capabilities. The partnership with Newgen Software in 2024 to enhance personal loan services is a significant development, aiming to improve loan processing efficiency and customer experience. Additionally, the agreement with Purity for Information Technology Co. in 2025 to provide IT managed services is expected to bolster the company's technological infrastructure and service delivery.

Technological Platform and Innovation

Masar Alnumou Finance leverages advanced technological platforms to enhance its service offerings:

NewgenONE: Implemented in 2024, this low-code platform automates the personal loan origination process, reducing loan booking time to five minutes and improving operational efficiency.

Google Tag Manager: Adopted in 2023, this tool streamlines tag management processes, enhancing digital marketing efforts and customer engagement strategies.

Leadership Team

As of October 2025, the leadership team at Masar Alnumou Finance includes:

A. B. M.: Chief Financial Officer

E. S. S. A.: Chief Information Officer

M. A. S.: Chief Risk Officer

B. K.: Head of Collection & Recovery

M. A. S.: Cyber Security Manager (CISO)

These leaders are responsible for steering the company's strategic initiatives and ensuring the effective implementation of its financial and technological strategies.

Market Insights and Competitor Analysis

The Saudi Arabian financial services market is experiencing significant growth, driven by initiatives such as Saudi Vision 2030, which aims to diversify financing sources and transform the financial sector into a hub for economic growth. This environment presents opportunities for companies like Masar Alnumou Finance to expand their offerings, particularly in the small and medium enterprise sector and real estate financing.

Key competitors in the Saudi financial services sector include:

Al Rajhi Bank: A leading Islamic bank offering a wide range of Sharia-compliant financial products.

National Commercial Bank (NCB): Provides comprehensive banking services with a strong focus on Islamic finance.

Alinma Bank: Offers innovative financial solutions adhering to Islamic principles.

These institutions have established market presence and offer competitive products, posing challenges and opportunities for Masar Alnumou Finance to differentiate itself through innovation and customer-centric services.

Strategic Collaborations and Partnerships

Masar Alnumou Finance has engaged in strategic partnerships to enhance its service offerings:

Newgen Software: In March 2024, the company partnered with Newgen to implement a Retail Banking solution, automating the personal loan origination process and reducing loan booking time to five minutes.

Purity for Information Technology Co.: In September 2025, Masar Alnumou Finance signed a framework agreement valued at SAR 7.73 million with Purity to provide IT managed services over a 24-month period, aiming to enhance its technological infrastructure.

Operational Insights

Masar Alnumou Finance's strategic initiatives, such as the partnership with Newgen Software, demonstrate its commitment to technological innovation and operational efficiency. The agreement with Purity for Information Technology Co. further underscores the company's focus on strengthening its IT capabilities to support growth and enhance service delivery.

Strategic Opportunities and Future Directions

Masar Alnumou Finance is well-positioned to capitalize on the growing demand for Sharia-compliant financial products in Saudi Arabia. The company's focus on technological innovation, as evidenced by its partnerships with Newgen Software and Purity for Information Technology Co., provides a solid foundation for expanding its market share and introducing new, customer-centric financial solutions.