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Maspex Romania

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Company Research Report: Maspex Romania



Company Overview



  • Name: Maspex Romania

  • Mission of the Company: To continually develop, create products with passion and responsibility, and be a part of people's everyday lives.

  • Founded: Originally named La Festa International, Maspex Romania has been active since 1996.

  • Headquarters: Ștefan cel Mare nr.38-40, Vălenii de Munte, Jud. Prahova, Romania

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • What the Company is Known For: Maspex Romania is part of the Maspex Group, the largest private company in the food industry in Poland and one of the largest in Central and Eastern Europe. The group is known for its leadership in the market for juices, nectars, and soft drinks in Poland, the Czech Republic, Slovakia, Romania, and significant market positions in Hungary, Bulgaria, Lithuania, and Latvia.


Products



  • Categories Offered:

  • Băuturi răcoritoare copii (Soft drinks for children)

  • Băuturi răcoritoare adulți (Soft drinks for adults)

  • Apă (Water)

  • Băuturi funcționale (Functional drinks)

  • Food

  • Snack foods

  • Instant products

  • Vending products

  • Băuturi alcoolice (Alcoholic beverages)


  • Descrition of Products:

  • Bucovina BEBE: A 0.2l bottled water designed for children's hydration with a balanced mineral content and pH level approved for use in infant food preparation.

  • Bucovina Fructată Mango: A flavored water option available in 0.5l and 1.5l varieties providing a refreshing mango taste as part of a wider range of flavored waters.


Recent Developments



  • New Products Launched:

  • Bucovina BEBE: New water product in 0.2l sizing specifically targeted for child-safe hydration.

  • Bucovina Fructată Mango: Launched as a new flavor in their range of smartphone-appreciated flavored waters.


  • Campaigns and Initiatives:

  • Cupa Tymbark Junior: An ongoing football tournament for children, promoting sports and healthy living. This competition has grown significantly, attracting nearly 140,000 students for the 2023-2024 edition.

  • Tedi și prietenii naturii program: An ecological education program disseminated in kindergartens across Romania teaching children about environmental protection and sustainability.


  • CSR Activities:

  • Significant reforestation projects, including the planting of thousands of seedlings in the Vatra Dornei region.

  • Collaborative educational and social programs aimed at children's safety and environmental consciousness.


  • Other Initiatives:

  • Integration of cogeneration equipment to increase energy efficiency across production facilities.

  • Investment in solar energy capabilities at various production sites.


  • Key Partnerships:

  • Exclusive agreement with Nestlé Waters for the sale of Nestea products in Romania, Bulgaria, and Hungary.

  • Acquisitions expanding product lines including biscuit and savory snack segments.


This report is based on the available information up until 2024. For any further data collection or field surveys, direct contact and engagement with Maspex Romania are recommended.