Company Research Report: MasterCraft

Company Overview

• Name: MasterCraft

• Mission: "We build memories."

• Founded: 1968

• Founders: No information is available.

• Key People: No information is available.

• Headquarters: Vonore, Tennessee

• Number of Employees: Over 1,000 engineers

• Revenue: No information is available.

• Brand Recognition: Known for pioneering performance, innovation, comfort, and quality in boating. MasterCraft is recognized as the top-selling towboat brand and has won over 42 awards and holds 69 patents.

Products

MasterCraft offers a wide range of high-performance boats designed for different applications, categorized into several families:

The X Family

High-performance boats featuring advanced technology and luxury.

• X22

• Length: 22' 4"

• Ballast: 3,550 lbs

• Features: Renowned for world-class wakes/waves, luxury amenities, and a standard 6.2L Ilmor engine.

• X24

• Length: 24' 2"

• Ballast: 4,300 lbs

• Features: Poised, powerful, offers the most powerful towboat engine, high-end fit and finish.

• X26

• Length: 26' 5"

• Ballast: 4,150 lbs

• Features: Class-leading luxury and performance, yacht-certified, equipped with seating for 18, SurfStar technology, and optional stern thruster.

The XT Family

Recognized for producing world-class waves with customizable features.

• XT20

• Length: 20'

• Ballast: 2,800 lbs

• Features: Compact size, equipped with SurfStar, customizable waves, standard 5.3L GDI HO Engine.

• XT22 T

• Length: 21'10"

• Ballast: 3,020 lbs

• Features: Classic styling, high performance with seating for 14, ergonomic design.

• XT25

• Length: 25' 1"

• Ballast: 3,200 lbs

• Features: New model, spacious with seating for 18, known for top-class surf capabilities and technology upgrades.

The NXT Family

Models designed for straightforward performance, convenience, and top reliability.

• NXT20

• Length: 20'

• Ballast: 1,770 lbs

• Features: Compact and convenient, with significant storage and seating for 11.

• NXT24

• Length: 24'

• Ballast: 3,300 lbs

• Features: Spacious with leading surf performance and reliability.

The ProStar

Dedicated to world-class waterskiing, acknowledged for precision and innovation.

• ProStar

• Length: 20'

• Features: Known for industry’s flattest wakes and exceptional handling with four fin design for optimal control.

Recent Developments

New Products and Features

• 2025 Models:

• Introduced the Ilmor 6.2L Supercharged Engine, increasing power and enhancing driving experience.

• New helm redesign across models enhancing driver experience with advanced touchscreen interfaces and ergonomic improvements.

• Technological Advancements:

• Integration of MasterCraft MyDrive rotary encoder, standard across many models, ensuring quick adjustments.

• Introduction of FastFill technology, reducing ballast fill times.

• Updated Interiors:

• New gelcoat and vinyl options to enhance aesthetics and durability.

• Enhanced interior features such as CoolFeel vinyl for comfort during hot days.

Partnerships and Initiatives

• Adaptive Wake Surf Program Collaboration:

• Launched an adaptive wake surf program at Lake Tahoe in partnership with the High Fives Foundation, aiming to empower individuals with life-changing injuries through surf experiences.

Summary

MasterCraft continues to innovate in the boating industry, focusing on enhancing customer experiences both through cutting-edge technology and luxury amenities. Their vast range of products ensures diverse application needs are met, from high-performance water sports to comfortable family outings. The recent developments reflect their commitment to quality, performance, and customer satisfaction, cementing their legacy as a leader in the towboat segment.