Company Overview
MasterCraft Builder Group is a premier semi-custom homebuilder established in April 2011 and based in Northeast Florida, specifically in St. Johns County. The company is distinctive for its personalized home designs that cater to the unique needs of its clients, setting a high standard in the industry with its tagline, "Higher Standards. Better Lives." MasterCraft allows design and structural modifications during construction, offering buyers substantial flexibility and adding an edge over formulaic builders. Their services extend to remodeling and disaster relief, underscored by community-focused initiatives.
Ownership and Leadership
Founder and CEO: Chris Shee, an accomplished leader recognized as the 2022 "Builder of the Year" by the Florida Home Builders Association (FHBA), is also noted for his philanthropic efforts, receiving the "Hometown Hero Award" from Best Buddies.
President: Brad Shee, who joined in May 2012, excels in sales and operations. He was recognized in The Jacksonville Business Journal's "40 Under 40" class in 2023.
Vice President of Purchasing: Seth Kelley, with the company since June 2018, is a core part of the procurement strategy and ascended to the presidency of the Northeast Florida Builders Association (NEFBA) in February 2025.
Chief Administrative Officer: Todd Zehner, contributing since July 2019, plays a pivotal role in strategic administration.
Vice President of Sales and Marketing: Victoria Hartwell leads strategic sales initiatives.
Vice President of Construction: Kris Cook oversees construction projects, ensuring high-quality standards.
Recent Developments
In December 2024, Perry Homes, a major privately-held homebuilder, acquired MasterCraft Builder Group. This acquisition enhances the company's scope in Florida while aligning with shared values of construction excellence. MasterCraft has received accolades such as being named the "Best Home Builder in St. Augustine" for six consecutive years as of 2024.
Community and Social Responsibility
MasterCraft Builder Group is committed to community service, demonstrated through events like "Clays For A Cause," which raises funds for charities such as St. Augustine Youth Services (SAYS) and Seamark Ranch. The company is involved in projects like constructing homes free of charge for Seamark Ranch, supporting at-risk youth.
Competitor Profiling
MasterCraft Builder Group operates in a competitive market of regional and national real estate companies. Key competitors include:
- Century 21 All Professional: A significant player in Florida with an annual revenue of $4.7 million, focused on the Treasure Coast.
- Trimark Properties: Specializes in student housing and commercial development, with a revenue of $13.2 million.
- OnePath Realty: Based in Miami, focusing on property listings and home valuation, reporting revenue of $11.9 million.
MasterCraft's focus on semi-custom homes and local expertise provides a strategic advantage. Its leadership, comprising industry veterans, enhances the company’s position and ability to leverage local networks to identify trends and opportunities.
Contact Information
- Main Office: 200 Business Park Circle Suite 105, St. Augustine, FL 32095
- Email: info@mastercraftbuildergroup.com
- Phone: 904.293.2389
Interested parties can explore further through platforms like [LinkedIn](https://www.linkedin.com/company/mastercraft-builder-group) and the company’s [official website](https://mastercraftbuildergroup.com/).
