Market Research Report: Matpriskollen Sverige AB
Company Overview
Name and Mission
- Name: Matpriskollen Sverige AB
- Mission: To offer a comprehensive and transparent overview of food prices across different grocery stores in Sweden. Matpriskollen provides consumers with a digital alternative to paper-based advertising, promoting savings and sustainability by reducing the need for printed promotional materials.
Foundation and Key People
- Founded: 2010
- Founders: Ulf Mazur and Håkan Fagerberg
- Key People: Ulf Mazur (Founder and CEO)
Headquarters
- Location: Torggatan 1, 311 31 Falkenberg, Halland, Sweden
Employees
- Number of Employees: Approximately 12
Revenue
- Information Not Available
Known For
- Specialty: Matpriskollen is renowned as Sweden’s largest independent free app for grocery price comparison, helping users save significantly via daily, weekly, and seasonal offers.
Products
Product Overview
- Matpriskollen App: A mobile application that allows consumers to track and compare food prices from various retailers to find the best deals, while also promoting sustainable shopping practices.
Product Features
- Offer Tracking: Users can find and compare grocery deals across 3,200 stores nationwide.
- Smart Shopping List: Features the ability to add offers directly to the shopping list, with real-time synchronization for shared lists among family and friends.
- Offer Alerts: Users receive notifications for price changes on their favorite items, ensuring they never miss a deal.
- Integrated Recipes: The app suggests linked recipes for current offers, featuring user-friendly, quick, and popular recipes from Arla Köket.
Recent Developments
New Products and Features
- Innovative Platform Updates: The company is expanding its app functions with additional smart features tailored for enhanced user interaction and price tracking.
- Platform Growth: Matpriskollen announced a surge in new developments, including backend and feature enhancements, to support the increasing user base.
Partnerships
- No specific new partnerships mentioned.
Awards and Recognition
- Årets Prisväktare 2023: Matpriskollen received this award for exceptional contributions in helping consumers navigate rising food prices, awarded by Privata Affärer.
Price Surveys and Analysis
- Extensive price comparisons have been conducted, highlighting significant price disparities among Swedish retailers for items such as fruits and greens, showcasing Matpriskollen's dedication to transparency in food pricing.
Summary of Activities
Matpriskollen Sverige AB is a pioneering service in the food retail market, providing significant cost-saving opportunities to Swedish consumers through a sophisticated, user-friendly app. With a keen focus on sustainability and economic awareness, the company distinguishes itself by drastically reducing paper waste and offering its services free of charge. As the company scales, it continues to enhance its feature set, making grocery shopping an increasingly economical and environmentally friendly experience.
