Matters Group: A Comprehensive Overview
Company Overview
Matters Group is a modern consulting firm established in 2009, specializing in data-driven strategies, marketing, and analytics to help growth-oriented organizations transform into modern entities. The firm is positioned to support organizations looking to leverage data-driven insights to refine their operations and marketing strategies. Over the span of more than a decade, the Matters Group has established itself as a pioneer in digital marketing, executing high-performing marketing programs and delivering proprietary consumer research.
Leadership Profiles
- Eric Layland - Founder and CEO: A seasoned professional in digital marketing, Eric is responsible for client relations, setting strategic vision, and exploring AI market opportunities. Previously co-Founder and VP at Point It! Search Marketing, he specializes in e-commerce programs and customer acquisition strategies.
- Jerry Johnson - Chief Data Officer: With a 30-year career in advanced statistical modeling, Jerry specializes in AI, neuroscience marketing, and virtual reality, with research cited by NPR and The New York Times. He has a B.A. from Harvard University and is a recognized contributor to discussions on marketing and brand development.
- David Paleschuck - Chief Branding Officer: David brings over 20 years of experience in brand development and consumer marketing, having worked with major brands like American Express and Microsoft. His expertise extends to the legal cannabis industry, where he's influenced brand creation significantly.
- Alexey Mykhaylov - Director of Business Operations: With over 20 years in technology and business operations, Alexey enhances client satisfaction through innovative solutions. His career spans multiple continents, underscoring his global expertise in leading technology activations in software development and AI.
- Oleksiy “Alex” Ptashniy - Director of Technology: Alex heads the technical operations at Matters Group, focusing on R&D for AI and machine learning solutions over his 20-year IT career. He holds a Masters in Mathematics and is highly proficient in several languages.
- Elena Besedina - Program Manager: With 14 years in QA Engineering and Project Management, Elena specializes in risk and regulatory reporting. She has dual Masters degrees in Informatics and Financial Systems.
- Vyacheslav “Slava” Kulagin - Head of AI/ML Development: Slava leads the AI/ML development team and is a scholar with several published works in dynamical systems. He has a Ph.D. in Mathematics.
Strategic Focus and Innovations
Matters Group emphasizes digital transformation across digital marketing, brand positioning, and advanced analytics. The firm offers solutions tailored to business growth through AI and data-driven marketing strategies, incorporating co-created mind-shifting strategies and sustainable progress initiatives. As a leader in consumer research, Matters Group pioneered cannabis consumer research as early as 2014 and continues to innovate with proprietary research initiatives.
Client and Market Focus
Their core competency lies in transforming businesses with a profound understanding of digital marketing and new methodologies to avoid pitfalls. The firm has served a gamut of clients, from early-stage startups to established corporations and non-profits, leveraging comprehensive marketing and operational expertise.
Competitor Profiling Report for Matters Group
Overview
The Matters Group operates within a highly competitive space with numerous competitors offering alternative solutions. Competitors span various industries, providing services comparable to those offered by the Matters Group.
Identified Competitors
- Spend Matters Group: Competes in corporate strategy and data analysis.
- SmartSites, Design Pickle, and WebFX: Known for offering similar services, presenting a considerable market presence.
- Rockefeller Capital Management and Stonehage Fleming: These companies share overlapping services or customer bases with Matters Group.
- Energage, Tap My Back, and Appreiz: Highlighted platforms that provide alternative solutions.
- Penji and SmartBug Media: Offerings comparable to those of Matters Group, attracting similar client bases.
- Corporate United, Gartner, Forrester: Though part of Spend Matters Group's competition, they indirectly challenge Matters Group.
Strategic Implications
Matters Group should strengthen its unique value propositions to differentiate itself amidst extensive competitive pressures by:
- Enhancing client engagement via robust competitive analytics and innovative offerings.
- Sustaining product/service differentiation by leveraging core competencies.
- Maintaining market agility to anticipate competitor actions and capitalize on emerging opportunities.
Understanding the competitive landscape is vital for Matters Group to sustain relevance and growth. Continuous reassessment and strategic adaptability are essential for remaining competitive in a dynamic market environment.
