Mattress Safe, Inc. Company Profile

Background

Founded in 2004, Mattress Safe, Inc. is a family-owned business headquartered in Cumming, Georgia. The company specializes in manufacturing and distributing mattress and box spring encasements designed to protect against bed bugs, dust mites, bacteria, and moisture. Their mission is to provide high-quality, waterproof, and breathable products that ensure hygienic bedding solutions for both residential and commercial applications. Over the years, Mattress Safe has expanded from a small operation to a multi-million dollar corporation with a 27,000 square foot office and warehouse space.

Key Strategic Focus

Mattress Safe's strategic focus centers on delivering innovative and effective bedding protection solutions. Their product line includes bed bug-certified mattress and box spring encasements, waterproof protectors, and hypoallergenic covers. The company targets various markets, including hospitality, healthcare, pest control, and residential consumers, emphasizing the importance of maintaining hygienic sleeping environments. By manufacturing products in the USA, Mattress Safe ensures quality control and responsiveness to market demands.

Financials and Funding

As of recent reports, Mattress Safe generates approximately $9.7 million in annual revenue and employs around 45 individuals. In April 2020, the company secured a Paycheck Protection Program (PPP) loan amounting to $394,000 to support its operations during the COVID-19 pandemic.

Technological Platform and Innovation

Mattress Safe distinguishes itself through proprietary technologies and innovative product designs. Their "Zipper with the Hook"® enclosure system ensures a secure seal, preventing bed bugs from entering or escaping the encasement. The Sofcover® collection features a soft, stretch-knit fabric that is waterproof, breathable, fire retardant, and hypoallergenic. These products have undergone rigorous testing, including bite and penetration tests, to achieve bed bug certification.

Leadership Team

Andrea Hancock: Chief Executive Officer

Co-founder of Mattress Safe, Andrea Hancock has been instrumental in shaping the company's vision and expanding its product lines. She previously served as Vice President before assuming the role of CEO in March 2025.

Will Poston: Co-founder and former Chief Executive Officer

Will Poston co-founded Mattress Safe and led the company for over two decades, focusing on innovation and quality. He transitioned leadership to Andrea Hancock in 2025.

Linda Poston: Co-founder and Chief Financial Officer

Linda Poston has played a crucial role in the company's financial management and strategic planning since its inception.

Leadership Changes

In March 2025, Andrea Hancock was appointed as the Chief Executive Officer, succeeding her father, Will Poston, who had led the company for over 20 years. This transition marks a significant milestone in the company's leadership evolution.

Competitor Profile

Market Insights and Dynamics

The mattress protection industry has experienced growth due to increased awareness of bed bug infestations and the importance of maintaining hygienic sleeping environments. The market caters to various sectors, including residential, hospitality, healthcare, and pest control, with a focus on products that offer protection against allergens, moisture, and pests.

Competitor Analysis

Protect-A-Bed: A prominent competitor, Protect-A-Bed offers a range of mattress protectors and encasements designed to safeguard against bed bugs, allergens, and moisture. Their products are available in multiple countries and are distributed through various retail channels.

CleanBrands: Specializes in mattress and pillow encasements that provide protection against bed bugs and allergens. The company focuses on high-quality materials and has a presence in both residential and commercial markets.

Linenspa: Offers a variety of bedding products, including mattress protectors and encasements. Linenspa targets budget-conscious consumers seeking quality bedding protection solutions.

Strategic Collaborations and Partnerships

Mattress Safe has engaged in strategic collaborations to enhance its market position. In 2017, the company began manufacturing the KleenCover product line in the USA, ensuring adherence to high-quality standards and competitive pricing. Additionally, Mattress Safe has partnered with various distributors to expand its reach in the pest control and hospitality industries.

Operational Insights

To meet increasing demand and address supply chain challenges, Mattress Safe has invested in expanding its manufacturing capabilities within the United States. In 2021, the company acquired machinery to automate fabric spreading and precision cutting, enhancing production efficiency and maintaining product quality.

Strategic Opportunities and Future Directions

Under the leadership of Andrea Hancock, Mattress Safe aims to expand its global reach, enhance sustainability efforts, and develop innovative solutions for pest protection and hygienic bedding. The company is focused on strengthening industry partnerships and ensuring the continued delivery of high-quality products to its customers.