Maunalani Nursing & Rehabilitation Center Market Research Report

Background

Overview

Maunalani Nursing & Rehabilitation Center is a 501(c)(3) non-profit organization established in 1950, dedicated to providing comprehensive skilled nursing and rehabilitation services. Located in Honolulu, Hawaii, the center has a capacity of 100 beds, offering both short-term rehabilitation and long-term care. Over the years, Maunalani has evolved from its original form as a convalescent nursing home to its current status, reflecting its commitment to adapting to the changing needs of the community.

Mission and Vision

• Mission: To provide compassionate care by shifting the culture of long-term care.

• Vision: To be the best place to receive care and the best place to work.

Primary Area of Focus

The center specializes in skilled nursing care and rehabilitation services, catering to individuals who can no longer be cared for at home due to illness, frailty, or other limitations. Its services include 24-hour skilled nursing care, physical therapy, occupational therapy, speech therapy, and specialized programs for Alzheimer's and dementia care.

Industry Significance

As Hawaii's first long-term care facility, Maunalani holds a significant position in the healthcare landscape, setting standards for quality care and community service. Its longevity and reputation underscore its pivotal role in the region's healthcare system.

Key Strategic Focus

Core Objectives

• Enhance the quality of life for residents through personalized care plans.

• Maintain a high standard of care by continually updating facilities and services.

• Foster a supportive and compassionate environment for both residents and staff.

Areas of Specialization

• Skilled nursing care for individuals with complex medical needs.

• Comprehensive rehabilitation services, including physical, occupational, and speech therapy.

• Specialized care programs for Alzheimer's and dementia patients.

Key Technologies Utilized

• Electronic medical records to ensure accurate and efficient patient care.

• Advanced therapy equipment to support rehabilitation programs.

Primary Markets Targeted

• Elderly individuals requiring long-term care.

• Patients in need of short-term rehabilitation following surgery or illness.

• Individuals with cognitive impairments such as Alzheimer's and dementia.

Financials and Funding

Funding History

As a non-profit organization, Maunalani relies on a combination of revenue from services, donations, and grants to fund its operations. In the fiscal year ending June 2024, the center reported total revenues of $20,173,629 and total expenses of $19,765,043, indicating a surplus that supports its mission-driven initiatives.

Recent Funding Rounds

Specific details about recent funding rounds are not publicly disclosed. However, the center has engaged in fundraising campaigns, such as the "Maunalani Reimagined" initiative, aimed at modernizing and upgrading the facility.

Notable Investors

As a non-profit entity, Maunalani does not have traditional investors. Instead, it receives support from various donors, including individuals, foundations, and community organizations.

Utilization of Capital

Funds are primarily utilized for:

• Enhancing facility infrastructure and amenities.

• Expanding and improving care programs and services.

• Supporting staff development and training initiatives.

Pipeline Development

Key Initiatives

• Facility Modernization: The "Maunalani Reimagined" campaign focuses on upgrading the center's facilities to provide a more comfortable and modern environment for residents.

• Program Expansion: Ongoing efforts aim to introduce new therapeutic programs and services to meet the evolving needs of the community.

Anticipated Milestones

• Facility Upgrades: Completion of major renovation phases is expected within the next 2-3 years.

• Program Development: Introduction of new specialized care programs is planned for the upcoming year.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, Maunalani utilizes electronic medical records to enhance care coordination and patient outcomes.

Significant Scientific Methods

• Person-Centered Care Approach: Emphasizes individualized care plans tailored to each resident's needs and preferences.

• Evidence-Based Practices: Incorporates current research and best practices into care protocols to ensure high-quality outcomes.

Leadership Team

Key Executives

• Sai Chantavy: Chief Executive Officer and Secretary.

• Jerome Flores: Chief Financial Officer and Chief Operating Officer.

• Brandi Sugihara: Director of Nursing.

Professional Backgrounds and Contributions

• Sai Chantavy: Brings extensive experience in healthcare management, overseeing strategic initiatives and operational efficiency.

• Jerome Flores: Manages financial operations, ensuring fiscal responsibility and sustainability.

• Brandi Sugihara: Leads nursing services, focusing on quality care and staff development.

Competitor Profile

Market Insights and Dynamics

The long-term care and rehabilitation market in Honolulu is characterized by a growing demand for quality services due to an aging population. Facilities like Maunalani face competition from other local centers, but its longstanding reputation and comprehensive services position it favorably.

Competitor Analysis

• Kulana Malama: Offers skilled nursing and rehabilitation services with a focus on personalized care.

• Islands Skilled Nursing & Rehabilitation: Provides comprehensive rehabilitation programs and long-term care options.

• The Ching Villas: Specializes in memory care and offers a range of therapeutic services.

Strategic Collaborations and Partnerships

Maunalani collaborates with various healthcare providers and community organizations to enhance service delivery and expand its reach.

Operational Insights

The center's non-profit status allows it to reinvest resources into improving care quality and facilities, differentiating it from for-profit competitors.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Facility Modernization: Complete ongoing renovations to enhance resident comfort and attract new clientele.

• Program Expansion: Develop and implement new specialized care programs to meet emerging healthcare needs.

• Community Engagement: Strengthen partnerships with local organizations to broaden service offerings and community impact.

Future Business Directions

Maunalani aims to solidify its position as a leading provider of long-term care and rehabilitation services in Honolulu by focusing on quality care, innovation, and community involvement.