M

Mavely

www.joinmavely.com link_icon

Mavely Company Research Report



Company Overview



Name and Mission


  • Company Name: Mavely

  • Mission: Mavely focuses on helping influencers monetize their content by promoting brands to their audience through an easy-to-use platform.


Founding Information


  • Founded: No information is available.

  • Founders: No information is available.


Key People


  • Key Executives: Mavely has bolstered its leadership team with executive hires to drive accelerated growth, although specific names are not provided.


Headquarters


  • Headquarters Location: 625 W Adams St, Chicago, IL 60661


Employees


  • Number of Employees: No information is available.


Financials


  • Revenue: Mavely has achieved a $675+ million GMV run rate as of September 2024.


Company Recognition


  • Known For: Mavely is recognized as a platform where everyday influencers can monetize their content by promoting products through shoppable SmartLinks and performance-based brand campaigns.


Products



Offerings


1. SmartLinks and Integration Tools
  • High-Level Description: Mavely provides technology and tools like LinkDM integration and Link Creator Browser Extension to facilitate easier product promotion and sales by influencers.

  • Key Features: Easy-to-use interface, ability to create shoppable links, app-to-app deep linking.


2. Creator and Brand Support Programs
  • High-Level Description: Programs designed to help influencers grow, including dedicated account managers, webinars, and self-paced courses.

  • Key Features: Monthly webinars, self-paced learning, regional meetups, creator support.


3. MyShop Platform
  • High-Level Description: A platform upgrade named “MyShop Gets a Glow-Up” offers influencers enhanced tools for managing their sales and promotional activities.

  • Key Features: Enhanced analytics, link folders, integrated Mavely teams.


Recent Developments



New Developments


  • Technology Improvements: Recent updates include the new LinkDM and Button Partnerships, upgrades to MyShop, and the introduction of a Link Creator Browser Extension.

  • Growth Milestones: Mavely announced a $675M+ GMV run rate with increased growth and creator payouts as of September 2024.


New Product Launches


  • Platform Updates: Mavely introduced app-to-app deep linking and multiple platform enhancements such as new capabilities of their Link Creator Browser Extension.


New Partnerships


  • Mavely has not specifically mentioned new partnerships but emphasized enhancing user and brand collaborations through new technology integrations.


Additional Features


  • Mavely has focused on integrating new functionalities to improve influencer and brand interactions, aiming to streamline the creator experience from post to purchase.


Conclusion


The report lacks data on the specifics of founding members, precise employee count, and further financial details such as profit margins or specific revenue numbers. However, it captures the company's significant recent milestones and technological advancements, emphasizing Mavely's role in the influencer and brand collaborative market.