Mavi.io Company Profile

Background

Company Overview

Mavi.io, founded in August 2021 and headquartered in Miami, Florida, specializes in integrating e-commerce capabilities directly into connected vehicle dashboards. Their flagship platform, OnMyWay™ Commerce, enables drivers to seamlessly order and coordinate pickups for various products and services without leaving their vehicles.

Mission and Vision

Mavi.io aims to revolutionize the retail experience by embedding commerce into the driving journey, enhancing convenience and safety for consumers while providing retailers with innovative channels for customer engagement.

Key Strategic Focus

Core Objectives

Enhancing In-Car Commerce: Developing intuitive platforms that facilitate safe and efficient in-vehicle transactions.

Expanding Retail Partnerships: Collaborating with a diverse range of retailers and service providers to broaden the OnMyWay™ Marketplace.

Advancing Technological Integration: Ensuring seamless compatibility with various automotive systems and e-commerce platforms.

Primary Markets

Mavi.io targets the automotive and retail sectors, focusing on connected vehicle owners and retailers seeking innovative sales channels.

Financials and Funding

Funding History

March 2022: Secured $1.775 million in seed funding from an affiliate of the Jay Schottenstein family and angel investors, including former Amazon executives.

April 2024: Raised an additional $3 million in a seed round led by GOVO Venture Partners, with participation from REFASHIOND Ventures and other investors.

Utilization of Capital

The funds are allocated towards platform development, expanding retail partnerships, and enhancing technological capabilities to support the growing demand for in-car commerce solutions.

Pipeline Development

Key Developments

HARMAN Ignite Store Integration: OnMyWay™ Commerce became available via the HARMAN Ignite Store connected vehicle platform in mid-2022, enabling in-dash transactions for vehicles equipped with HARMAN Ignite.

Retail Partnerships: Initiated pilot programs with BurgerFi and Anthony’s Coal Fired Pizza & Wings to offer in-car ordering, with plans to expand to additional retailers.

Technological Platform and Innovation

Proprietary Technologies

OnMyWay™ Commerce Platform: Facilitates in-dash transactions by connecting vehicle interfaces with retailers' e-commerce platforms, considering factors like inventory, driver location, and preferences.

Scientific Methodologies

Vehicle-to-Everything (V2X) Communication: Enhances driver safety by reducing distractions during transactions through advanced communication technologies.

Leadership Team

Key Executives

Cynthia Hollen, Co-founder and CEO: A 20-year e-commerce leader with experience in retail technology innovation, including roles at Bloomingdale’s and Zegna.

Vamsi Putrevu, CTO: Experienced in building and scaling SaaS companies, with previous positions at Apple, Visa, and Experian.

Competitor Profile

Market Insights and Dynamics

The in-car commerce market is rapidly evolving, driven by advancements in connected vehicle technologies and consumer demand for integrated shopping experiences.

Competitor Analysis

OnMyWay: A company focusing on distracted driving prevention, with estimated annual revenue of $2.3 million and 19 employees.

Strategic Collaborations and Partnerships

Notable Partnerships

HARMAN Ignite Store: Integrated OnMyWay™ Commerce into the HARMAN Ignite Store platform, expanding reach to vehicles equipped with this system.

BurgerFi and Anthony’s Coal Fired Pizza & Wings: Launched pilot programs for in-car ordering, enhancing customer convenience and engagement.

Operational Insights

Competitive Advantages

Seamless Integration: OnMyWay™ Commerce's ability to connect with various automotive systems and e-commerce platforms provides a distinct edge in the market.

Focus on Safety: Emphasis on reducing driver distractions through intuitive interfaces and voice commands enhances user experience and safety.

Strategic Opportunities and Future Directions

Expansion Plans

Retail Network Growth: Aiming to onboard a broader range of retailers and service providers to diversify the OnMyWay™ Marketplace.

Technological Enhancements: Investing in AI and machine learning to personalize user experiences and optimize transaction processes.

Market Positioning

By leveraging strategic partnerships and continuous innovation, Mavi.io is well-positioned to lead the in-car commerce sector, offering unparalleled convenience and safety to consumers while providing retailers with novel avenues for customer engagement.