Maxiforce Company Profile

Background

Founded in 1994, Maxiforce is a leading manufacturer and distributor of aftermarket diesel engine parts, serving a diverse range of brands including John Deere®, Perkins®, Caterpillar®, Yanmar®, Cummins®, Kubota®, Mitsubishi®, Shibaura®, Komatsu®, International Harvester®/Navistar®, and Thermo King®. The company's mission is to provide high-quality aftermarket parts, immediate shipping, and technical support at competitive prices, aiming to be a valuable asset to its customers' businesses.

Key Strategic Focus

Maxiforce specializes in producing and distributing a comprehensive range of diesel engine replacement parts, including complete overhaul (out-of-frame) and in-frame kits, as well as individual components such as pistons, ring sets, crankshafts, camshafts, oil and water pumps, injectors, gaskets, and seals. The company targets the agricultural, construction, marine, and power generation sectors, ensuring compatibility with a wide array of engine models. Maxiforce's strategic focus is on expanding its product offerings and maintaining a robust distribution network to meet the diverse needs of its clientele.

Financials and Funding

As of October 2024, Maxiforce reported annual revenues between $50 million and $75 million. The company operates with a lean team of approximately 36 employees, reflecting its efficient operational model.

Pipeline Development

Maxiforce continually expands its product catalog to include new engine models and components. Recent additions to their offerings include overhaul kits for John Deere® PowerTech engines (6068, 4045, and 4045T models) and Cummins® 5.9 engines, demonstrating the company's commitment to addressing evolving market demands.

Technological Platform and Innovation

The company's Research and Product Development team, with over 75 years of combined experience, employs cutting-edge technology and rigorous product testing to ensure the quality of Maxiforce® diesel engine parts. This dedication to innovation is underscored by their ISO 9001:2008 certification, reflecting a commitment to maintaining high standards in product development and manufacturing processes.

Leadership Team

Maxiforce's leadership team comprises experienced professionals dedicated to the company's mission:

Paul Kelly: President/Owner, leading the company's strategic direction and growth initiatives.

Juan Gallina: Director of Product Development and Quality Control, overseeing the development and quality assurance of the product line.

Nicole Delgado: Sales Director, managing sales strategies and customer relationships.

Frank Suarez: Supply Chain Manager, responsible for overseeing the supply chain operations.

Bill Kumle: Product Development and Quality Assurance, contributing to product innovation and quality standards.

Leadership Changes

In August 2021, Maxiforce appointed Juan Gallina as Director of Product Development and Quality Control, bringing his expertise to enhance the company's product offerings and quality assurance processes.

Competitor Profile

Market Insights and Dynamics

The aftermarket diesel engine parts industry is characterized by steady demand, driven by the need for maintenance and repair of existing diesel engines across various sectors. The market is competitive, with companies striving to offer high-quality products, extensive catalogs, and efficient distribution networks to meet customer needs.

Competitor Analysis

Key competitors in the aftermarket diesel engine parts industry include:

Reliance Power Parts: Offers a wide range of engine parts and components, focusing on quality and customer service.

IPD Parts: Provides heavy-duty components for diesel and spark-ignited engines, emphasizing global distribution and extensive product lines.

Alliant Power: Specializes in diesel engine parts, offering solutions for various applications and maintaining a strong focus on innovation.

Strategic Collaborations and Partnerships

Maxiforce has established a partnership with the University of Northwestern Ohio (UNOH), dedicating a branded training facility on campus to support hands-on learning for students in Diesel Technology and Agricultural Equipment Technology programs. This collaboration underscores Maxiforce's commitment to education and workforce development in the diesel engine industry.

Operational Insights

With three distribution centers located in Doral, FL; Indianapolis, IN; and Santa Fe Springs, CA, Maxiforce ensures efficient coverage of 90% of the continental U.S. market within one to two days via ground service. This strategic distribution network provides a competitive advantage in delivering products promptly to customers.

Strategic Opportunities and Future Directions

Celebrating its 30th anniversary in 2024, Maxiforce continues to focus on expanding its product catalog and enhancing its distribution capabilities. The company's dedication to quality, innovation, and customer service positions it well to capitalize on emerging opportunities in the aftermarket diesel engine parts industry.