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Maxine'S Heavenly

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Company Research Report: Maxine's Heavenly



Company Overview



  • Name: Maxine's Heavenly

  • Mission of the Company: Maxine's Heavenly sets out to create not only the healthiest cookies you can buy, but the most delicious cookies you could buy as well. The mission is to offer cookies that taste like they’re homemade while using wholesome, nutrient-rich ingredients.

  • When was the Company Founded and by Whom: No information is available.

  • Key People in the Company: Recently enlisted CPG industry vet Gregory Hall to lead natural sales efforts.

  • Headquarters: No information is available.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • What is the Company Known For: Maxine's Heavenly is known for producing cookies that are sweetened with natural, unrefined sugars and for their dedication to providing a healthier alternative to traditional cookies while maintaining a delicious homemade taste.


Products



Maxine's Heavenly offers a wide variety of cookies that are sweetened by nature and filled with wholesome, clean ingredients. The product offerings include:

  • Super Soft Cookies

  • High-Level Description: Soft-baked cookies offering a chewy texture and made with natural ingredients.

  • Key Features:

  • Available in flavors like Peanut Butter Chocolate Chunk, Chocolate Chocolate Chunk, and Cinnamon Oatmeal Raisin.

  • Made with gluten-free oats, coconut sugar, dates, and sustainable palm fruit oil.


  • Crispy Cookies

  • High-Level Description: Cookies with a satisfying crunch created from high-quality, clean ingredients.

  • Key Features:

  • Includes flavors like Chocolate Chip and Snickerdoodle.

  • Made with gluten-free oats and natural sweeteners for a guilt-free treat.


  • Individually Wrapped Cookies & Gifts

  • High-Level Description: Conveniently packaged cookies perfect for on-the-go snacking or gifting.

  • Key Features:

  • Selection available to suit various tastes and dietary preferences.


  • Other Products

  • High-Level Description: Specialty and seasonal items like Coconut Almond Delight, Salted Maple Walnut Cookie.

  • Key Features:

  • Creative flavors are made with unrefined sweeteners and high-fiber ingredients.


Recent Developments



  • Recent Developments in the Company:

  • Maxine's Heavenly has been recognized in Good Housekeeping's 2022 Healthy Snack Awards for their Chocolate Chip Cookie.

  • Development efforts have been enhanced with the addition of Gregory Hall, a veteran of the Consumer Packaged Goods (CPG) industry, to spearhead sales.


  • New Products Launched: No specific new products are noted; however, new seasonal flavors and gift bundles are frequently introduced.

  • New Features Added to Existing Products: Continuous improvement by substituting less healthy ingredients with high-quality, natural alternatives such as replacing refined sugars with dates and coconut sugar.

  • New Partnerships: Collaboration with "MONDAYS" to create the Twice Baked Granola Cookie.


Maxine's Heavenly continues to market their products as a wholesome, guilt-free dessert option by innovating within their range of clean ingredient cookies. They leverage the popularity of health-forward diets by offering products that cater to gluten-free, vegan, and allergy-friendly preferences. Please note that some specific data points such as the company’s founding date, revenue, and headquarters were not available in the provided data.