Maxwood Furniture Market Research Report

Company Overview

• Name: Maxwood Furniture

• Mission: Providing quality wood furniture through well-engineered designs and excellent customer service.

• Founded: No specific founding date is provided.

• Founders: Not explicitly mentioned.

• Key People: Peter Schlunssen (Global Sales Director), Carina Buckman (Commercial Sales)

• Headquarters: 125 Fairchild St., Suite 300, Daniel Island, SC 29492

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: High-quality solid wood furniture that is customizable and caters to retailers, commercial properties, and individual customers.

Products

Product Lines

1. Bedroom Sets

• Description: Available in both quick-ship and factory-direct options; known for clean lines and warm finishes.

• Key Features: Solid wood construction with customizable components.

2. Dining Sets

• Description: Combines contemporary and classic elements suitable for a wide range of décor styles.

• Key Features: Includes tables, chairs, benches, and consoles.

3. Maxtrix Brand

• Description: A comprehensive kids' furniture system offering numerous configurations.

• Key Features: Premium hardwood, versatile design, and customization options.

4. Jackpot Deluxe

• Description: Targets medium-to-large size retailers with designs aimed at easy assembly.

• Key Features: Solid wood components with pre-assembled elements.

5. M3 Brand

• Description: Focuses on affordability without sacrificing quality, utilizing pinewood.

• Key Features: Lightweight and shipped in one box.

6. Commercial Series

• Description: Contract and commercial-grade bunk beds and lofts for diverse spaces.

• Key Features: Available in various sizes and configurations; modular and customizable.

Recent Developments

• Vietnam Factory Expansion (May 2022): Maxwood expanded its Vietnam manufacturing facility, adding increased capacity for retail customers seeking large-scale orders. The expansion allows for enhanced production efficiency and larger output volume.

• New Products Introduced: The addition of versatile contract-grade bunk beds and loft configurations for commercial purposes, catering to hotels, dormitories, and vacation rentals.

• Innovative Features: Introduction of the “Rock-Lock” hardware for improved safety and sturdier connections in bunk bed constructions.

• Strategic Partnerships: Works with international testing companies to secure necessary certifications for quality and safety standards.

Strategic Initiatives

• Container-Direct Program: Offers customers the ability to order customized products directly from the factory in Vietnam, allowing for lower minimum order quantities and no tariffs, thus reducing cost.

• Quick Ship Availability: Supports faster distribution from US-based warehouses to facilitate immediate fulfillment for retailers.

• Customer Engagement: Conducts in-person training and easy onboarding for new dealers along with an online portal for managing orders and inventory.

General Observations

Maxwood Furniture distinguishes itself by offering customizable high-quality furniture aimed at retailers, commercial properties, and private customers, with a strong emphasis on safety, quality engineering, and swift customer service. With a global reach facilitated by strategic manufacturing and distribution capabilities, Maxwood's comprehensive furniture solutions cater to a wide-ranging clientele including notable retail partners like Rooms to Go, Jordan’s Furniture, and Bernie & Phyl's.

Please contact Maxwood Furniture for further inquiries or detailed product catalogs.