ME

Mazda Motor Europe


Mazda Motor Europe GmbH



Company Overview:
Mazda Motor Europe GmbH (MME) operates as the European headquarters for Mazda Motor Corporation. Established in 1989 and based in Leverkusen, Germany, MME oversees 21 European Mazda National Sales Companies (NSC). Its operations focus on the retail sale and distribution of new and used automobiles, including repairs, maintenance, financing, and insurance services.

Website: [Mazda Motor Europe GmbH](https://europe.mazda-press.com)

Head Office Address: Mazda Motor Europe GmbH, Leverkusen, Germany

Industry:
1. Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers
2. Advertising, Public Relations, and Related Services
3. Management Consulting



Key Executives



  • Martijn ten Brink - President and CEO

  • Appointed: June 2021

  • Previous Roles: Vice President of Sales & Customer Service at MME (since September 2014)

  • Professional Background: Significant tenure at Mazda, with leadership roles spanning sales and customer service



  • Giovanni Barbieri - Chief Financial Officer (CFO)

  • Appointed: 2019

  • Responsibilities: Vehicle sales planning, sales network financing risk, and marketing incentive management



  • Benno Maria Hilgers - General Counsel

  • Previous Roles: General Counsel at Ford, joined Mazda Motor Europe as Head of European Legal Department in June 2022



  • Matthias Sileghem - Vice President Communications & Product Strategy

  • Location: Antwerp Metropolitan Area

  • Roles and Responsibilities: Leading customer experience, communications, and public affairs at MME since the appointment from his previous role as Managing Director of Mazda Motor Belux





Recent Corporate Developments



1. Management Changes:
  • Martijn ten Brink’s promotion to President and CEO in June 2021.

  • Giovanni Barbieri’s appointment as CFO in 2019.


2. Organizational Focus:
  • Strives to become the first non-European premium automotive brand.

  • Refining strategies in customer service and sales operation to boost market presence and customer satisfaction across Europe.


3. Corporate Vision:
  • Promote sustainability and innovation in automotive design and manufacturing.

  • Focus on cost innovation, electrification, and business structure reform to align with global market demands and environmental standards.


Strategic Objectives


  • Global Presence: Enhance the European market position through strategic leadership in sales, customer service, and product innovation.

  • Sustainability: Commitment to electrification and carbon neutrality in vehicle production and operation.




Key Competitors



1. Honda Motor Co., Ltd.


Honda is a significant competitor for Mazda, with extensive global operations. As of March 31, 2023, Honda sold 4.10 million automobiles, 18.81 million motorcycles, and 3.81 million power products with consolidated sales revenue of 20,428 billion yen and an operating profit of 1,381 billion yen. The company employs a total of 194,993 associates on a consolidated basis.

  • Key Executives:

  • Toshihiro Mibe, President, CEO, and Representative Director

  • Kazuhiro Takizawa, President & CEO, American Honda Motor Co., Ltd.


2. Toyota Motor Corporation


Toyota, founded in 1937, reported consolidated sales revenue of 31,381 billion yen and employs 380,793 individuals. Toyota’s core activities revolve around the design, manufacture, and sale of passenger vehicles.

  • Key Executives:

  • Koji Sato, President, Member of the Board of Directors


3. Kia Corporation


Kia, a part of the Hyundai-Kia Automotive Group, is the oldest motor vehicle manufacturer in South Korea, founded in 1944. Kia produces over 1.4 million vehicles annually with revenues exceeding US $17 billion.

4. Subaru Corporation


Founded in 1953, Subaru is known for its automotive and aerospace businesses. The automotive division emphasizes engineering excellence to deliver enjoyment and peace of mind to drivers.

Total Competitive Landscape


Mazda Motor Europe's key competitors, including Honda, Toyota, Kia, and Subaru, have strong market positions and extensive global operations. These competitors are characterized by:
  • Diversified product portfolios encompassing traditional vehicles, hybrids, and electric vehicles.

  • Robust R&D investments aimed at innovation and sustainability.

  • Strong focus on market penetration and expansion in Europe through local manufacturing facilities and strategic collaborations.




Contact Information: