Mazlo Company Profile

Background

Mazlo is a marketing agency dedicated to providing branding support to organizations committed to sustainable impact. Established in 2013 and headquartered in New York, the company focuses on delivering profitable regional and global opportunities that organizations might not access independently. Mazlo's mission is to assist clients in engaging in sustainable actions that positively influence the environment, benefit charities, or contribute to societal betterment. The company emphasizes that genuine corporate altruism should center around the need to "actually be better," rather than merely appearing better than competitors or for self-satisfaction.

Key Strategic Focus

Mazlo's strategic focus encompasses a range of services designed to enhance the branding and marketing efforts of organizations with a commitment to sustainability. These services include:

Maz Design: Offering web, print, product, branding, advertising, email, logo, funnel, video, and social media design services.

Maz Code: Providing web development and performance optimization, hosting, mobile and app development, maintenance, API custom applications, big data, and artificial intelligence solutions.

Maz Omni: Delivering local, mobile, print, web, email, targeting, content marketing, and marketplace services.

Maz Impact: Focusing on charities, eco projects, social change programs, philanthropy, and responsible marketing.

Maz Global: Assisting with finance, logistics, distribution, manufacturing, legal, regulatory, trademark, and translation services.

Maz SEO: Specializing in organic SEO, social media, tracking/analytics tags, conversion optimization, funnels, link outreach, content creation, local SEO, keyword research, and on-page optimization.

These services are tailored to help organizations implement and maintain sound infrastructure through Mazlo's distribution and marketing expertise.

Financials and Funding

Mazlo has raised a total of $10 million in funding over one round. The company is privately held and was formerly venture capital-backed.

Leadership Team

The leadership team at Mazlo includes President and Executive Director Mark Neal. The company was founded by Timothy Kilgallon JD, Tabrez Syed, and Sharen Ross.

Competitor Profile

Market Insights and Dynamics

Mazlo operates in the marketing and branding industry, focusing on organizations committed to sustainable impact. The market is characterized by a growing emphasis on corporate social responsibility and sustainable business practices, driving demand for specialized marketing services that align with these values.

Competitor Analysis

Mazlo's competitors include Launchpad Advertising, Mode, Ally Digital Media, and Salmat.

Launchpad Advertising: A New York-based, independent, full-service advertising agency.

Mode: A branding and interactive agency headquartered in Charlotte, US.

Ally Digital Media: An online marketing consultancy based in Mumbai, India.

Salmat: A marketing service provider headquartered in North Sydney, Australia.

These competitors offer a range of marketing and branding services, with varying focuses and geographic reach.

Strategic Collaborations and Partnerships

Mazlo has engaged in strategic partnerships to enhance its service offerings and expand its market reach. Through collaborations, the company has extended its services to 38 countries, offering solutions in 15 different languages. Mazlo has produced over 12,329 videos, achieved 272,129 top 5 keyword results, created 128,657+ social posts, and generated 1,583,311 backlinks, demonstrating its extensive reach and impact.

Operational Insights

Mazlo's commitment to corporate altruism and sustainable impact differentiates it from competitors. By focusing on organizations that aim to positively influence the environment and society, Mazlo aligns its services with clients' missions, fostering authentic and impactful branding strategies. The company's comprehensive suite of services, from design and development to global logistics and SEO, provides a holistic approach to marketing that addresses the multifaceted needs of its clients.

Strategic Opportunities and Future Directions

Mazlo is poised to capitalize on the increasing importance of sustainability and corporate social responsibility in the business world. By continuing to innovate and expand its service offerings, the company can further support organizations in achieving their missions while enhancing their market presence. Potential opportunities include developing new technologies and methodologies to measure and enhance the impact of sustainable practices, as well as expanding into emerging markets where demand for such services is growing.