MBME Group Company Profile

Background

MBME Group P.J.S.C. is a UAE-based investment powerhouse specializing in cutting-edge technology, advanced solutions, digital services, innovative products, company management, and strategic technology investments. Established in 2007 as Max Box Middle East, the company has evolved into a dynamic force driving innovation and excellence across various sectors, shaping the future of UAE investments. MBME Group excels in managing and consolidating technology companies, overseeing the financial, legal, and compliance operations of its diverse portfolio to ensure sustainable growth and market leadership.

Vision: To establish a premier national and regional technology ecosystem, creating investment opportunities for business partners through innovative digital products, thereby driving progress and innovation in the industry.

Mission: To drive economic development in the UAE, GCC, and MENA regions by maximizing value for clients and shareholders, leveraging advanced technology solutions to fuel the bright future of UAE investment opportunities.

Key Strategic Focus

MBME Group's strategic focus encompasses:

Digital Payment Solutions: Through its subsidiary MBME Pay, the company operates the largest technology gateway in the UAE, facilitating government, semi-government, and private sector services via a unified API. This platform offers an extensive range of payment solutions, ensuring a seamless user experience across multiple channels.

Technological Innovation: MBME Wow Pay delivers proprietary financial services technology solutions, including Middleware, white-label APIs, Bank-As-A-Service (BaaS), and Merchant Payment Solutions, fostering innovation in digital services.

Digital Banking and Investment Services: MBME Neo aims to provide financial services and cutting-edge digital solutions to underserved customer segments in the UAE, either directly or through partnerships with crowdfunding platforms and venture capital professionals.

Strategic Investments: MBME Investment partners with globally renowned technology and fintech providers to strengthen its technological capabilities and sustain a competitive edge, focusing on high-growth regions such as Egypt, Saudi Arabia, Malaysia, and Indonesia.

Financials and Funding

MBME Group became the first fintech company to list on the Abu Dhabi Securities Exchange (ADX) Growth Market on April 17, 2023. As of March 26, 2025, the company's market capitalization stood at AED 29.65 billion. The listing has enabled MBME Group to expand its offerings, access new markets and sectors, and increase organic growth.

Technological Platform and Innovation

MBME Group's technological platforms and innovations include:

MBME Pay: A unified API facilitating a wide range of payment solutions for government, semi-government, and private sector services, ensuring a seamless user experience across multiple channels.

MBME Wow Pay: Provides proprietary financial services technology solutions, including Middleware, white-label APIs, BaaS, and Merchant Payment Solutions, fostering innovation in digital services.

MBME Neo: Aims to deliver financial services and cutting-edge digital solutions to underserved customer segments in the UAE, either directly or through partnerships with crowdfunding platforms and venture capital professionals.

MBME Investment: Focuses on strategic investments in high-growth regions, managing joint ventures targeting the GCC market with digital financial ecosystems, blockchain solutions, ESG digital initiatives, and more.

Leadership Team

Board of Directors:

Ali Mohamed Saeed Al Badi Al Dhaheri – Chairman: With over 25 years of experience in payments, investments, and the hospitality sector, he also leads Alpha First Companies Management and serves as Vice Chairman at Gulf Islamic Investments.

Saeed Mohamed Saeed Al Badi Al Dhaheri – Vice Chairman: Holds directorial roles in prominent companies across diverse sectors, including manufacturing, healthcare, and education.

Abdelhadi Mohamed – MD and Group CEO: Brings extensive experience from positions at IPIC, Mubadala, and Al Hilal Bank, managing assets worth USD 1.5 billion across various sectors.

Faisal Janahi – Board Member: Possesses a robust background in finance and investments, with expertise in venture capital, asset management, and equity investments.

Majd Adnan Salem Maaitah – Board Member: Details not specified.

Hanan Mansour – Advisor to the Board: With over 30 years in the banking industry, specializes in compliance, corporate governance, internal audit, and corporate credit.

Executive Team:

Paul McKendry – General Counsel and Board Secretary: Provides comprehensive legal advice on investment and development projects across multiple regions.

Briseida Sinaj – Chief Financial Officer: Holds a master’s degree in finance and is a Certified Management Accountant, with experience in leadership roles at various organizations.

Vinod Kumar – Chief Technology Officer: A seasoned IT professional with a robust background in FinTech and IT, holding multiple certifications in networking and security.

Sayed Bekab – Chief Strategy and Growth Officer: Nearly two decades of experience in the financial sector, specializing in FinTech and strategic partnerships.

Khalfan Al Qemzi – Chief Business Development and Operations Officer: Holds a bachelor’s degree and a diploma in business administration, with expertise in HR management and business development.

Sarine Saatdjian – Head of Compliance: Over 15 years of experience in business, governance, compliance, and audit across diverse industries.

Competitor Profile

Market Insights and Dynamics:

The digital payment solutions market in the MENA region is experiencing significant growth, with businesses projected to grow by 14.8% by integrating modern, secure, and prompt payment solutions. The UAE's 'Digital Economy Strategy' aims to double the digital economy's contribution to the country's GDP from 9.7% to 19.4% within ten years, highlighting the sector's strategic importance.

Competitor Analysis:

While specific competitors are not detailed in the available information, MBME Group's comprehensive suite of services positions it as a leader in the digital payment solutions market. Its focus on technological innovation, strategic investments, and a robust leadership team provides a competitive edge in the rapidly evolving fintech landscape.

Strategic Collaborations and Partnerships

MBME Group has engaged in several strategic collaborations to enhance its market position and innovation capacity:

SAP Fioneer and Naqd Group: Through Royal Strategic Partners, MBME Group announced a collaboration to foster digital innovation in the financial industry.

Tahseel and Sharjah Government: Established a partnership to enhance payment solutions and services.

UAE Pro League: Announced a strategic partnership, strengthening MBME’s presence in the sports industry.

Beyon Money: Collaborated to expand financial services offerings.

Abu Dhabi Chamber of Commerce (ADCCI): Established a partnership to enhance ties with key government entities.

Operational Insights

MBME Group's strategic considerations include expanding its offerings, accessing new markets and sectors, increasing organic growth, and broadening its geographical focus. The company's listing on the ADX Growth Market has enabled it to transform smart touchpoint kiosks into augmented, mixed, and virtual reality experiences, further enhancing its competitive advantages.

Strategic Opportunities and Future Directions

MBME Group plans to deploy the proceeds from its ADX listing to advance global expansion and initiate horizontal and vertical integrations through product roll-outs and acquisitions. The company aims to offer higher-margin, innovative products and services to both new and existing customers in local, regional, and global markets, while advancing the development of its market-leading proprietary technological know-how.

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