McDonald's Corporation - Company Research Report

Company Overview

Name and Mission of the Company

Name: McDonald's Corporation

Mission: McDonald's strives to serve and foster communities globally. Their mission encompasses serving customers, communities, crew, farmers, franchisees, and suppliers with a focus on four key areas: Food Quality & Sourcing, Our Planet, Community Connection, and Jobs, Inclusion & Empowerment.

Founding Details

Founded: 1954

Founder: Ray Kroc discovered a small burger restaurant in California, which laid the foundation for what McDonald's has become today.

Key People and Headquarters

Key People: Ray Kroc is the prominent historical figure; current key leadership details were not specified.

Headquarters: Specific information on the current headquarters was not found.

Additional Company Details

Number of Employees: No information is available

Revenue: No information is available

Known For: McDonald's is renowned as one of the world's leading food service brands with over 36,000 restaurants in more than 100 countries. It is particularly known for its hamburgers, notably the Big Mac.

Products

Offered Products

General Offerings: McDonald's offers a variety of fast-food products, including but not limited to hamburgers, chicken sandwiches, french fries, breakfast items, soft drinks, milkshakes, desserts, and salads.

Specific Products and Features

1. Chicken Big Mac®

Description: A variant of the Big Mac, but with juicy chicken patties, special sauce, lettuce, cheese, pickles on a sesame seed bun.

Key Features: It combines the signature Big Mac style with chicken, offered for a limited time at participating McDonald's locations.

2. Meal Deal

Description: A value meal deal that includes a 4-piece McNuggets®, small fries, soft drink, plus a choice of McChicken® or McDouble®.

Key Features: Available starting at $5, varies by location.

3. Free Big Mac Offer

Description: New users who download the app and make a first purchase of $1 or more can receive a free Big Mac.

Key Features: Points earned through purchases are redeemable for additional free food items.

4. McDelivery®

Description: Delivery service that allows customers to order food through the app and earn rewards.

Key Features: Easy ordering with potential for free food through earned points.

5. McDonald's "Best Burgers Ever"

Description: Enhanced versions of classic burgers like Cheeseburger and Double Cheeseburger.

Key Features: Burgers feature hotter, juicier, tastier upgrades including patties grilled with onions, perfectly melted cheese, and new soft buns.

6. Exclusive App Deals and Faster Faves

Description: Various exclusive deals and time-saving features available through McDonald's App.

Key Features: Includes set-in-advance prep for Curbside or Front Counter dining through mobile orders.

Recent Developments

Recent Corporate Developments

Product Launches:

Chicken Big Mac®: Launched in U.S. restaurants in October 2024.

New Features and Partnerships

App-Based Offers and Features:

Enhancements focused on app-based deals and contactless Mobile Order & Pay.

Community and Inclusion Programs:

"More Black Designers" program aiming to increase representation and support Black creatives in fashion.

Corporate Focus:

Continued emphasis on Food Quality & Sourcing, focusing on sustainable and ethical practices.

Other Notable Changes

McDonald's has emphasized the importance of their impact on community and alignment with their core values of Community, Inclusion, Family, Service, and Integrity.

Partnerships or Collaborations

Community Partnerships: Efforts and programs have been implemented to serve and integrate within local communities, leveraging their extensive franchise network.

Overall, McDonald's continues to innovate and adapt in both product offerings and community impact, reflecting its long-standing influence as a leader in the fast-food industry.