McKinney Market Research Report

Company Overview

Name: McKinney

Mission of the Company: Unleashing the untapped potential for brands, employees, and their community.

Founded By: Charles McKinney

Founded In: 1969

Key People:

Joe Maglio (CEO)

Gretchen Walsh (President)

Michael McNamara (Managing Director, McKinney Health)

Lyle Yetman (Co-CCO)

Omid Amidi (Co-CCO)

Headquarters: Durham, NC

Number of Employees: No information is available

Revenue: No information is available

Known For: McKinney is recognized for creativity and effectiveness in advertising and marketing. The agency is noted for its integrated capabilities ranging from strategy, creative development, digital, to full-service media services.

Products and Services

Products:

McKinney offers a comprehensive range of services broadly categorized under their capabilities:

1. Audience Definition:

Understanding which customers are most likely to drive business.

2. Brand Strategy:

Aligning brands with consumer expectations and category demands.

3. Social Media:

Creating engaging and memorable campaigns.

4. Human Insight:

Identifying reasons why consumers prioritize certain categories.

5. Communication Strategy:

Addressing real business challenges through communication.

6. Health & Wellness:

Focusing on fitness, nutrition, lifestyle, and chronic conditions.

7. Influencer Marketing:

Integrating influencers to enhance brand perception.

8. Integrated Creative Development:

Developing ideas that fit various touchpoints.

9. Brand Experience:

Exceeding category expectations through brand-driven experiences.

10. Data & Analytics:

Leveraging qualitative and quantitative data, performance analytics.

11. Media Planning, Buying, & Optimization:

Centralized creative thinking around media.

12. Integrated Creative Production:

Efficient and effective content production across media.

13. Technology:

Concepting and prototyping to bring ideas to life.

High-Level Description of Products:

Audience Definition: Targeted marketing based on customer behavior.

Brand Strategy: Building brand paths to connect with consumer desires.

Social Media: Campaigns that balance broad message delivery with freshness.

Human Insight: Determining fundamental consumer motivations.

Communication Strategy: Aligning communications with business objectives.

Health & Wellness: Empowering health brands through cultural narratives.

Influencer Marketing: Utilizing influencers to affect targeted audience perception.

Integrated Creative Development: Holistic creative idea development.

Brand Experience: Designing standout experiences.

Data & Analytics: Advanced analytics for digital optimization.

Media Planning, Buying, & Optimization: Ensuring media supports creative strategies.

Integrated Creative Production: High-caliber production across media.

Technology: Bringing innovative ideas to life.

Key Features of Each Product:

Audience Definition: Customizable targeting, behavioral analysis.

Brand Strategy: Market positioning, consumer engagement paths.

Social Media: Platform-tailored content, engaging storytelling.

Human Insight: Deep consumer understanding, actionable insights.

Communication Strategy: Objective-aligned messaging, outcome focused.

Health & Wellness: Integrated service model, sector-specific expertise.

Influencer Marketing: Data-driven influencer selection, campaign optimization.

Integrated Creative Development: Big ideas, platform-specific execution.

Brand Experience: Performance analysis, experiential design.

Data & Analytics: Primary research, performance metrics.

Media Planning, Buying, & Optimization: Strategic media allocation, ROI tracking.

Integrated Creative Production: Efficient workflows, high-quality production.

Technology: In-house innovation, prototyping capabilities.

Recent Developments

Significant Developments:

Annual Food Trends Report: McKinney launched its 15th annual Food Trends Report.

Ad Age A-List Agency Standout 2024: McKinney was recognized as an Ad Age A-List Agency Standout for 2024.

Best Places to Work 2024: Named in Ad Age’s 2024 Best Places to Work list.

Leading Women 2024: McKinney’s President Gretchen Walsh was named to Ad Age’s Leading Women 2024 list.

New Co-CCOs Announced: Lyle Yetman and Omid Amidi were announced as new Co-CCOs.

New Products Launched:

No information is available

New Features Added to Existing Products: