McNeely Brockman Public Relations LLC: Company Profile

Background

McNeely Brockman Public Relations (MBPR) is a Nashville-based, award-winning communications firm specializing in media relations, crisis communications, strategic planning, and social media. Established in 2018 by Mark McNeely and his daughter Kelly Brockman, the firm leverages decades of experience to assist clients in achieving their business objectives through effective storytelling and strategic communication.

Key Strategic Focus

MBPR's strategic focus encompasses:

Media Relations: Crafting and disseminating compelling narratives to secure media coverage.

Crisis Communications: Developing strategies to manage and mitigate reputational risks.

Strategic Planning: Formulating comprehensive communication plans aligned with client goals.

Social Media Management: Enhancing online presence through targeted social media strategies.

The firm serves a diverse clientele, including healthcare, nonprofit organizations, education, grassroots advocacy, technology, transportation, commercial real estate, spirits, and hospitality sectors.

Financials and Funding

As a privately held, women-owned business, MBPR has not publicly disclosed detailed financial information or funding history. The firm operates as a boutique agency, focusing on delivering personalized services to its clients.

Pipeline Development

MBPR's portfolio includes a range of clients across various industries. Notable clients and projects include:

CSX: A leading transportation company.

HASTINGS: A prominent organization in its sector.

HCA Healthcare: A major healthcare provider.

LDA Engineering: An engineering firm.

Middle Tennessee Electric: A regional electric utility.

Onward Real Estate: A real estate company.

Soles4Souls: A nonprofit organization.

Western Governors University: An online university.

The firm has been involved in various projects, including media relations, crisis communications, and strategic planning, tailored to each client's specific needs.

Technological Platform and Innovation

MBPR employs a range of technologies to enhance its service offerings, including:

Media Monitoring Tools: To track media coverage and sentiment.

Social Media Analytics: For assessing online engagement and reach.

Crisis Management Software: To coordinate responses during critical situations.

These tools enable the firm to provide data-driven insights and effective communication strategies.

Leadership Team

The leadership team at MBPR comprises:

Mark McNeely: Founder and Partner. With over 30 years in public relations, McNeely established MP&F Public Relations in 1987 and transitioned to MBPR in 2018.

Kelly Brockman: Partner. With 18 years of experience in corporate, nonprofit, and government sectors, Brockman specializes in crisis communication, internal communications, and media training. She served as press secretary for the "Transit For Nashville" campaign and as chief communications officer for the Metro Nashville Department of Public Works.

Leigh Lindsey: Partner. Previously at MP&F Strategic Communications, Lindsey brings extensive experience in public relations and strategic communications.

Mary Ruth Raphael: Senior Vice President. Formerly Senior Vice President at MP&F Strategic Communications, Raphael joined MBPR as a partner in 2025.

Lydia Lenker: Senior Advisor. A communications and media consultant with experience in various sectors, Lenker joined MBPR in 2022.

Amanda Reinbold: Senior Advisor. With a background in public relations and strategic communications, Reinbold joined MBPR in 2022.

Rachel Wood: Creative Director. Leads the creative team in developing compelling content and visual strategies.

Honor Garrett: Account Supervisor. Joined MBPR in 2020, bringing experience in digital and social marketing, event planning, and brand development.

Olivia Bowling: Senior Account Executive. Works closely with clients to execute communication strategies and manage media relations.

Reagan Leahey: Account Executive. Supports account teams in delivering public relations services and client engagement.

Leadership Changes

In 2025, MBPR expanded its leadership team by promoting Mary Ruth Raphael to partner, enhancing the firm's strategic capabilities.

Competitor Profile

Market Insights and Dynamics

The public relations industry in Nashville is characterized by a mix of established firms and emerging boutique agencies. The market is competitive, with firms offering a range of services from media relations to crisis communications. Nashville's growing economy and diverse industries contribute to the demand for strategic communication services.

Competitor Analysis

Key competitors in the Nashville area include:

MP&F Strategic Communications: An award-winning, full-service public relations firm in Nashville, offering a broad range of services.

Hall Strategies: A firm known for delivering successful results for a diverse clientele, both local and national.

2911 Enterprises, Inc.: Founded by music industry veteran Jeremy Westby, offering a diverse team of professionals essential to the music business.

These firms offer similar services and target overlapping markets, contributing to a dynamic and competitive landscape.

Strategic Collaborations and Partnerships

MBPR collaborates with various organizations to enhance its service offerings and expand its reach. Notably, the firm is a partner of EO Nashville, engaging with the entrepreneurial community to foster growth and innovation.

Operational Insights

MBPR differentiates itself through its personalized approach, leveraging the extensive experience of its leadership team to deliver tailored communication strategies. The firm's boutique size allows for agility and a deep understanding of client needs, setting it apart from larger competitors.

Strategic Opportunities and Future Directions

MBPR is well-positioned to capitalize on Nashville's expanding economy and the increasing demand for strategic communication services. The firm's focus on media relations, crisis communications, and social media management aligns with current industry trends, providing opportunities for growth and further market penetration.