Company Market Research Report: mdg, A Freeman Company

Company Overview

Name: mdg, A Freeman Company

Mission: The company aims to leverage customized solutions that blend clients' expertise with their own in strategic planning, digital marketing, and creative and tactical execution to deliver trackable, measurable results that achieve goals faster with tangible ROI.

Founded: No information is available.

Founders: No information is available.

Key People:

Kimberly Hardcastle-Geddes, CEM - President

Allyson Larson - Director of Finance and Accounting

Caitlin Fox - Vice President and Marketing Strategist

Jacquelyn Wells - Senior Vice President

Headquarters:

VA: 11 Canal Center Plaza, Suite 100, Alexandria, VA 22314

DC: 1818 N Street NW, Suite 300, Washington, DC 20036

IL: 233 S Wacker Dr, Suite 3520, Chicago, IL 60606

Number of Employees: No information is available.

Revenue: No information is available.

Known For: mdg is known for being a strategy-driven agency with a 48-year track record in delivering comprehensive marketing solutions specifically tailored for association, event, and corporate clients.

Products

Products Offered:

Association Strategy and Marketing: mdg assists its clients in advancing broad objectives through holistic audience engagement strategies, increasing membership and promoting development opportunities.

Branding: Strategically-based creative services aimed at capturing target audiences' attention and compelling action.

Communications: Services aimed at increasing exposure, strengthening media relationships, and achieving objectives such as membership and registration growth.

Content Marketing: Leveraging events as content to attract prospects and build engagement.

Data, Research, and Insights: Offering data-driven research and analyses to enhance brand positioning, event strategy, and more.

Digital Marketing: Focused on strategic marketing plans with measurable results via a mix of media channels.

Event Strategy & Marketing: Tailored event solutions to enhance participation, whether live or virtual.

International Marketing: Attracting international audiences to events by prioritizing relevant markets and negotiating strategic partnerships.

Organizational Strategy: Helps in scenario planning and preparing for various future possibilities.

Social Media Marketing: Data-driven social media strategies aimed at influencing audience perception and engagement.

Video Marketing: Uses video to improve SEO, social sharing, and audience engagement.

Web Services: Provides solutions that bridge technical and strategic gaps to improve online engagement.

High-level Description and Key Features:

mdg combines comprehensive strategic planning, digital marketing, and creative execution.

Offers end-to-end solutions for brand development, audience engagement, and event strategy.

Key Features for Products:

Strategic consulting and tactical planning across multiple marketing platforms.

Data-driven insights enabling personalized and effective marketing strategies.

Integration of video and social media to influence and grow audience involvement.

Global marketing strategies facilitating international outreach and partnerships.

Recent Developments

Recent Developments and New Initiatives:

RIMS Partnership: mdg’s Liz Sakellarides serves as RIMS Director of Marketing and Digital Strategy as part of mdg’s Embedded Services Program.

Client Achievements: mdg clients won TSNN awards in categories like Best Marketing and DEI.

Event Presentation: Kimberly Hardcastle discussed harnessing event brand power at AAR in March 2025.

New Products Launched: No information is available.

New Features Added: No information is available.

New Partnerships:

RIMS, the risk management society®, with the addition of Liz Sakellarides as Director of Marketing and Digital Strategy, reflects mdg's strategic partnership to enhance RIMS’ marketing capabilities.

Conclusion

mdg, A Freeman Company, is firmly positioned as a results-oriented agency offering an extensive range of marketing solutions tailored for the needs of events, associations, and corporations. Their integrative approach, grounded in data-driven strategies, makes them significant facilitators in the realm of event marketing and audience engagement.